New Money: Atlanta’s Digital Future Signaling a New Financial Normal

G.Chatman
Atlanta Tapestry
Published in
Feb 23, 2023
BlackRock, the world’s largest asset manager, quietly moved into Atlanta in 2021. Among the fiscally savvy is an inside joke that BlackRock “owns the world.”
Big Brother Watching: Elevating with BlackRock. I was curious about what I’d find if I rode the elevator to BlackRock’s information desk. It’s difficult to un-know that you’re being watched.
On the northeast corner of Piedmont and Ponce de Leon Avenue, a Chevron station hosts one of the only digital currency ATM machines inside the I-285 perimeter. Here, you can convert cash to Bitcoin.
Room with a view: the parking lot of “Murder Kroger” from BlackRock’s Lobby
Porsche’s just launched a Web3 journey — a 7,500-piece NFT collection. If you’re one of the handful of digital investors in the United States, you can own a 911 model and have it delivered to your home.
Slowing down for no one, major retailers have begun accepting cryptocurrency apps at the point of sale. Cecil and Poppy Chatman (pictured above) are presented with the options at Whole Foods market: cash, credit, or crypto?
Starbuck’s managment didn’t seem aware that it allowed cryptocurreny transactions. In fact, most people are unaware that entire nations have already switched to crypto platforms. The United States is one of the last to integrate crypto on an official capacity because of ongoing lawsuits and debates over regulations.
Luxury car dealers like Prosche allow crypto sales. BlackRock recently partnered with Coinbase: the only legal market in U.S. to purchase cryptocurrencies. It’s rumored that Coinbase will soon be a federally recognized bank.
Work and Play. The Porsche experience doubles as both corporate office and land-based entertainment (LBE).
The privilege of playing with your food.
Arrive alive. Porsche enthusiasts are not served drinks before test drives. Ross, a server, is required to ask if diners of Porsche’s on-site Restaurant 356 will be test driving — prior to taking their orders.

--

--