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Insights from Atlantic 57
Perspectives on sustainable brand evolution, managed by the staff at Atlantic 57
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Altered: A series from Atlantic 57
A New Reality for Brands
A New Reality for Brands
A note from our president.
Kate Watts
Apr 23, 2020
Experience Strategy Will Become a Cornerstone of Resilient Brands
Experience Strategy Will Become a Cornerstone of Resilient Brands
Why a focus on employee experiences should be part of your strategic pivot.
Jonah Burlingame
Apr 23, 2020
Brands Need to Redefine What it Means to “Connect”
Brands Need to Redefine What it Means to “Connect”
What brands can learn from how the arts and culture sector will rise from the ashes of COVID-19.
Julie Dixon
Apr 23, 2020
The News Industry’s Way Forward Won’t be a Straight Line
The News Industry’s Way Forward Won’t be a Straight Line
What brands can learn from its trailblazing, zigzag path.
Uzra Khan
Apr 23, 2020
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More from our Altered series
A New Paradigm for Brand Trust
A New Paradigm for Brand Trust
Why even the most storied companies will have to re-examine their approach.
Rob Peckerman
Apr 23, 2020
Expectations of Ethical Brand Behavior Are on the Rise
Expectations of Ethical Brand Behavior Are on the Rise
Brands must earn a place in consumers’ values-based portfolios.
Nicholas Richardson
Apr 23, 2020
More from our staff
Wish your team paid more attention to data?
Wish your team paid more attention to data?
Lessons from our Analytics Lab
Atlantic 57
Aug 27, 2019
The Four Types of Visitors to Your Site: Who Are They and How Can You Hook Them?
The Four Types of Visitors to Your Site: Who Are They and How Can You Hook Them?
How to adapt The Atlantic’s audience thinking for your content operation
Atlantic 57
Jul 22, 2019
Introducing Our New Name
Introducing Our New Name
If you’re an avid reader, you’ve likely had this experience: you search for a book from your shelf, only to realize you can’t find it…
Atlantic 57
Mar 27, 2019
Five ways to bring 2019’s CMS innovations to your office
Five ways to bring 2019’s CMS innovations to your office
Adapt newsrooms’ best online publishing products for your content operation
Atlantic 57
Jan 28, 2019
It’s Time to Unleash Your Inner Unicorn
It’s Time to Unleash Your Inner Unicorn
How communications leaders can make the most of their efforts
Atlantic 57
Dec 19, 2018
What makes a great headline? Think attitude, emotion, and values
What makes a great headline? Think attitude, emotion, and values
Simple changes can increase a story’s reach
Atlantic 57
Nov 13, 2018
For Publishers and Journalists Left Behind by Digitization, an Unlikely Hero: Blockchain
For Publishers and Journalists Left Behind by Digitization, an Unlikely Hero: Blockchain
By Ian Singer
Atlantic 57
Sep 18, 2018
Ditch the Dashboard: How to Find Deeper Meaning in Data
Ditch the Dashboard: How to Find Deeper Meaning in Data
Data measurement today is key. Go beyond the page view to make better business decisions.
Atlantic 57
Sep 6, 2018
3 Ways to Optimize Your Newsroom
3 Ways to Optimize Your Newsroom
Spend as much time getting content in front of audiences as creating it.
Atlantic 57
Sep 6, 2018
How to Shape and Evolve a Brand Idea
How to Shape and Evolve a Brand Idea
Unite your teams around common goals and help your organization run more efficiently and effectively.
Atlantic 57
Sep 6, 2018
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