Atlas Protocol cooperating with Egretia to create a new ecosystem of blockchain games with on-chain interactive advertising

Recently, Atlas Protocol (ATP) have announced a partnership with Egretia. The two parties will focus on providing interactive advertising integration technology for H5 blockchain application developers to jointly promote the dissemination and circulation of content values and build the blockchain interactive advertising traffic alliance.

Atlas Protocol is an application layer protocol of tokenized marketing, aims to define a new on-chain interactive ads paradigm and using token to enable value circulation among on-chain audiences. Atlas Protocol can provide advertising SDK integration for advertisers including project parties and Dapp developers. With the rich traffic resources of Atlas Protocol and relevant partners, Atlas Protocol is dedicated to help advertisers to achieve accurate users. At present, Atlas has successfully developed and put into use of new on-chain ads products including Atlas Smartvoting and Atlas Smartdrop.

Egretia is the world’s first HTML5 blockchain engine and committed to bringing the existing 200,000 developers and 1 billion mobile terminal devices into the blockchain world. Through Egretia development workflow, developers can create the blockchain games flexibly and efficiently without paying attention to the blockchain complicated underlying technology, also it assures the virtual asset circulation between games and games.

The partnership with Egretia allows Atlas Protocol provide interactive advertising SDK to Egretia’s development tools. This will provide players, content providers, channels and advertisers with a comprehensive blockchain interactive advertising solution. Through Atlas Ads, it is possible to analyze the value of on-chain interactive behaviors and find out accurate users to help the excellent content and applications achieve accurate advertising. Moreover, through token interactive, Atlas Protocol contribute to attract more outstanding developers to join blockchain ecosystem and motivate users to participate in the interactive advertising in the game to get rewards. In the end, the two parties strive to promote the development of game content and the improve blockchain ecosystem in a more attractive way of on-chain interactive advertising, empowering the entire blockchain game ecosystem.