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Illustration: Bülent Gültek

Deceleration: In Praise of Slowness and Trust

Why long-term thinking is the missing ingredient for start-ups

ATÖLYE
ATÖLYE
Oct 10, 2017 · 4 min read
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A selection of accelerator program logos from the US.

Consequences

It seems that speed has consequences both on a functional and cultural front.

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A pyramid of team dynamics, adapted by Patrick Lencioni’s “Overcoming the Five Dysfunctions of a Team”.

“Movers and shakers” and “makers” are clearly needed, but what is it good to change things without proper reflection of the past, and projection of the future?

Zooming out, it is no accident that the words “culture” and “cultivate” have come to derive from the same Latin root of cultural, meaning “growth” (Fast Company, 2015). It is important to keep in mind that building something from scratch is a long and challenging process, as it takes time to build a solid, sustainable, and profitable business and its desired audience. We see a lot of potential in the acts of gardening and farming rather than cattle herding. Invest in the soil, create the right environment, and be patient regarding the outcomes.

ATÖLYE Insights

In this publication, the ATÖLYE team shares their experiences and learnings.

ATÖLYE

Written by

ATÖLYE

ATÖLYE is a creative services organization that places a Strategic Design Studio and an Academy within a vibrant Creative Hub.

ATÖLYE Insights

ATÖLYE is a 21st-century creative services organization that places a Strategic Design Studio and an Academy within a vibrant Creative Hub.

ATÖLYE

Written by

ATÖLYE

ATÖLYE is a creative services organization that places a Strategic Design Studio and an Academy within a vibrant Creative Hub.

ATÖLYE Insights

ATÖLYE is a 21st-century creative services organization that places a Strategic Design Studio and an Academy within a vibrant Creative Hub.

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