How Creating a Legacy Course or Membership Can Improve Your Self-Publishing Business

And what it can look like for you.

Photo by Alexander Mils on Unsplash

Your book opens the door.

Your email list builds trust.

Your low-ticket offer proves you can help.

Now it’s time to build your signature offer — the product that delivers deep transformation and anchors your back-end business.

This could be:

• A signature course ($197–$997) that walks people step-by-step through a process
• A coaching program where they get direct access to you
• A membership with monthly content, community, or accountability

Your book gives readers a vision for what’s possible. But people often need help taking action.

That’s where your signature offer comes in.

It’s the “let me walk with you” part of the journey. You help them implement what they’ve learned and overcome obstacles that would stop them on their own.

Here’s how to get started:

1. Identify the core transformation your book promises.
2. Break it into clear steps or stages.
3. Decide the best format (video lessons, live calls, templates, community).
4. Build it light at first — use beta testers, live cohorts, or even just 1:1 sessions.

The beauty of a signature course or membership is scalability. Unlike 1:1 services, you can serve many people at once — and grow your income without burning out.

And because your book has already established your credibility and voice, your readers are pre-qualified. Many will be ready to go deeper with you — if you offer them a clear next step.

So, what transformation can you deliver? What would change someone’s life if they worked closely with you?

That’s your signature offer.

My name is J.R. Heimbigner. I’m The Minimalist Author with 20 books to my name (15x #1 Bestseller on Amazon). If you want to learn more about self-publishing, start with my FREE Self-Publishing Author’s Checklist:

Self-Publishing Author’s Checklist

And if you are ready to start writing your book or looking for a group of writers you can learn from and bounce ideas off of, considering joining The Minimalist Author Way:

The Minimalist Author Way: How to Write and Publish a Bestseller in 90 Days or Less

Please note: there might be sales links or affiliate links in my posts. If you purchase anything, I appreciate it. If you pick up something that I share, I will get a small cut of the sale.