Selling more event tickets through discounts & early bird strategy

Derek Vinebo
Attenvo
Published in
2 min readApr 18, 2021

Being able to sell event tickets mostly in this part of the world — Nigeria, is not as easy as it may sound. Every event organiser has had their fair share of struggles trying to fill up to 50% of their event seats and it is more difficult doing this via an online portal.

Some reasons for this difficulty can be;

  • People don’t trust certain platforms yet to make reservations online.
  • They are not convinced that your event will actually be good enough.
  • They just don’t see your publicity — your publicity probably sucks big time.

And so much more.

Event manager blog — survey on effective tactics to sell tickets

Researches have proven that many tactics can get your ticket sales to increase and quickly. As an organiser, you’ll want to consider using event discount codes.

Here are some ways you can use event ticket discounts to drive ticket sales;

Early bird ticket

Early bird pricing is best when you have an established event or a major draw that would cause people to buy early. Early bird is a commonly used tactic. Our research highlighted this approach is used by 51% of event planners — event manager blog

Early bird ticket strategy is where you reduce the price of your ticket for a limited time/number of registrations.

With attenvo, you can create an early bird ticket by simply creating a new ticket with the title “Early bird” and restrict the number of registrations

Creating an early bird ticket on attenvo

To get started, visit https://attenvo.com and start selling tickets faster

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Derek Vinebo
Attenvo
Editor for

An African Product Manager who just wants to share stories about building products in Africa 😊