Meet Jackelyn Dacanay, Founder of THE ART OF FATE

Aug 29, 2018 · 5 min read

It’s that time of the week again! This #WomenCrushWednesdays, meet the woman who’s showing the world that you don’t have to choose between a healthy Earth and a gorgeous wardrobe — Jackelyn Dacanay!

Meet Jackelyn Dacanay!

Describe your business. What is its main goal/function?

Jackelyn: THE ART OF FATE is an online market for discovering eco-fashion, clean beauty, and wellness by emerging womxn-owned brands. Our mission is to bridge the gap between fashion and social change through our relentless commitment to sustainability and inclusivity for all womxn.

We’re partnered with ONE TREE PLANTED, a non-profit 501(c) based in Vermont that plants one tree for every product sold through our business. We’ve helped restore over 500 trees throughout California & Oregon since January of 2017.

Why did you decide to become a female founder? What inspired you to start your business?

Jackelyn: I spent the first 5 years of my career working in LA & NYC for one of the top luxury fashion accessory houses. I reached a point where the work environment became extremely toxic, and I started to become more aware of other areas of the company culture that didn’t align with my values. I felt a disconnect with the lack of transparency, the massive waste we generated, and failure to give back to social causes.

I saw an opportunity to fill a gap in the market by developing a fashion brand built around my core values, and that’s how the idea for THE ART OF FATE came to be. I’ve always wanted to start my own business, but I never thought the idea would come from being in such a dark place. I didn’t understand it then, but I’m grateful for the experience because this journey has brought the most amazing people into my life.

Who knew you could look this great AND save the planet at the same time?

What are the greatest challenges of founding your own business?

Jackelyn: Constantly learning and developing new skills out of your expertise is always a challenge. As much as I’d love to run the creative side full-time, there are a lot of unfavorable aspects of running a business that are critical to your success like monitoring financial statements and management.

Every day is still a learning curve, but I’m rolling with it and finally letting go of the pressure of getting it perfect.

How have your experiences as a female founder shaped you?

Jackelyn: I feel a new sense of purpose. When you take something you’re passionate about and put it out into the world, there’s a certain vulnerability that comes with it. You can only hope that there will be people out there who connect and fall in love with your mission.

I’ve been truly lucky to have built meaningful connections with people from all over the world who understand and relate to our mission. Womxn who identify with our commitment to inclusivity, and the importance of representing groups who have been left behind.

I’ve also become less afraid of failure. Every failure has become an opportunity to learn something new and to do even better the next time.

Every female founder deserves to rock rings like these!

Growing up, what were your goals in life? Did you ever imagine you’d create something like what you created?

Jackelyn: Ever since I was a little girl, I’ve loved fashion and also had an entrepreneurial spirit. My mom bought me a Barbie cash register, and I would use it to host lemonade stands and yard sales outside of my Grandparents house.

I’ve always used creativity as a way to express myself. I loved dressing up, reading books, and brainstorming ideas for new projects. By the time I got to college, I knew I wanted to pursue a career in fashion, but I never imagined it would be anywhere near as fulfilling or challenging.

What’s next for your business?

Jackelyn: We’re planning to expand our online market so you can discover emerging womxn-owned brands by your favorite categories and locations. We want to build an intimate and artisanal experience for people who love supporting local businesses, but don’t have the means or time to travel all over the country.

Living in Boston and being able to support local businesses in Portland or Dallas is a great opportunity to meet and connect with emerging female founders in other states. We’re also rolling out a new one-for-one model for 2019 that will help young women launch their own businesses.

The perfect name for a business as creative and impactful as this one!

What advice would you give to the next generation of women and girls looking to make an impact?

Jackelyn: Remind yourself that you never have to ask for permission to follow your dreams. Monitor your progress. Never lose sight of your mission. Know that there is a community out there ready to support you.

Be intentional with everything you do and the people you surround yourself with. Be willing to fail again and again.

Wear jewelry as powerful as you are.

Feel the sudden urge to go on a shopping spree?

Us too! Good thing Jackelyn has created a way for us to splurge WITHOUT hurting the Earth in the process.

Special thanks to Jackelyn Dacanay for sharing her amazing story! Find more of her amazing designs by following her on Twitter and Instagram @theartoffate.


Connecting and activating female founders.

    Allison Hufford

    Written by


    Connecting and activating female founders.

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