Getting back into the groove for 2018.
This is the fourth issue of my bi-weekly(ish) product marketing newsletter. Sign up then scroll down to read on.
Happy New Year! It’s been about five months since I sent the last one. I want to set some better habits for 2018, so expect these to be more regular.
P.S. The last email (July 2017) got a 25.81% open rate and a 6.25% clickthrough rate. Like or dislike the content? Let me know with the buttons at the bottom of the email.
Product Marketing & Growth
By the time I joined Netflix, I had a somewhat nuanced view of how marketing and product should work together: marketing defines the brand and product brings the brand to life by building a great product. Together, the two teams hope to create a world-class brand and product.
Strategy & Innovation
If you have product/market fit in a large market, you should be disincentivized to work on anything outside of securing that market for a very long time.
The only way to have a clear answer to: “is this bit of feedback relevant?” is by considering both the user context and our current product and business goals. If our current goal is expand our MRR by up-selling to customers on paid plan A to plan A+, then feedback from users on the Free plan will not be as relevant. It might be, if we were looking to increase retention or improve satisfaction, for instance.