What I’ve been reading this week.

This is the third issue of my bi-weekly(ish) product marketing newsletter. Sign up then scroll down to read on.

As usual, in this roundup you’ll find a few links across product marketing and growth, sales, innovation, and startups.

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Product Marketing & Growth

Why early-stage startups should wait to calculate LTV:CAC, and how they should use it when they do


We often see founders making four key mistakes on LTV:CAC:
1) Calculating the metric too soon.
2) Hyperfocusing on the specifics of how it is calculated.
3) Not using LTV:CAC to drive business decisions.
4) Not fully understanding how it influences decisions investors make.


Everything I Wish I’d Known Before I Started Demoing SaaS


No, you will not think of it as demonstrating your product’s features and benefits. And the demonstrating may only take a fifth of the total “demo” time.

Strategy & Innovation

11 Types of Strategic Maturity: Which One Describes Your Company?


These days, most companies recognize the value of this strategic approach, but it isn’t always easy to get from today’s incoherence to tomorrow’s focused strategy. We have identified 11 archetypes, each representing a different level of progress along this path.


There’s a problem with SaaS startups and marketing


It’s impossible to find a marketing leader who checks all four of these boxes.

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