Early Birds and Attraqt partner to unlock true omnichannel search and personalization value for retailers & brands
March 18th2019…London UK, Paris, France… Ecommerce technology providers, Early Birds and Attraqt (LON :ATQT) have today announced a partnership that consolidates their best-of-breed ecommerce capabilities in search, personalization and merchandising for retailers & brands. Early Birds’ omnichannel personalization offering and reach in the French retail market combined with Attraqt’s global onsite search, merchandising and internationalization expertise, will offer retailers new, integrated shopping experiences and further opportunities for commercial growth.
Both companies have mutually beneficial capabilities embedded in AI and automation and these are poised to offer retailers better conversions, improved operational efficiencies and ultimately more valuable experiences for their shoppers. The partnership comes at a time when many retailers across Europe are struggling to meet rising expectations of shoppers who demand the efficient, personalized offering of online shopping alongside the richness and curated inspiration of an in-store experience.
The combined solution will enable retailers & brands to create a single, unified personalized experience across multiple ecommerce touchpoints such as on-site search, navigation, promotions, banners, email and other content elements. The underlying AI and machine learning platform will constantly learn and optimize the experience for the shopper. While many retailers are struggling to deploy and test the best AI-algorithm, Early Birds enables data science teams to deploy and test various native, open source and other commercial algorithms against each other and select the best performing algorithms for a particular use case. In addition, retailers will be able to curate specific experiences for high-traffic sites, landing pages or specific campaigns utilizing Attraqt’s proven merchandising capabilities. Early Birds and Attraqt will further strengthen this combination of human creativity with simplified automation.
Early Birds, a market leader for personalization in France brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time and build personalization strategies at scale. Embedded in the French retail market, Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.
UK-headquartered Attraqt is a leader in activating smart data to deliver search and merchandising ecommerce solutions via the Fredhopper Discovery Platform. Attraqt provides over 240 global retail brands, including ASOS, JD Sports and The North Face with mission-critical solutions around the globe.
John Raap, Chief Partner and Strategy Officer at Attraqt says: ‘We’re delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment. This is a market dominated by vendors who tend to offer retailers an ‘either/or’ approach to expertise in search, merchandising and personalization. Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey– embedded in our mutual capabilities in delivering smart data insights and AI-automation.’
Laëtitia Comès, Co-Founder at Early Birds says: ‘Our partnership with Attraqt signals our maturity in the ecommerce market, and we are thrilled to be able to extend our reputation of being personalization leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for ecommerce experiences for our existing and mutual customers.’
Attraqt and Early Birds will launch their unified capabilities at One to One Monaco, 19th– 21stof March 2019 (Booth #F2J015)
About Attraqt
Attraqt (LON: ATQT) powers exceptional shopping experiences for over 240 of the world’s leading retail brands. Attraqt’s core product, Fredhopper Discovery Platform, drives relevant and inspiring ecommerce experiences through personalization, search, recommendations, internationalization and Merchandising SaaS solutions. Simple-to-use interfaces and efficient workflows enable Merchandisers to take full control and enhance the value of smart automation with their own strategic expertise and creativity.
Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.
About Early Birds
Early Birds, a market leader for personalization in France, brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time, build true personalization strategies and create differentiated experiences at scale. Open. Modern. Scalable.
Early Birds is the only solution on the market capable of integrating its clients’ algorithms to provide a global personalization offer: data refinement, AI algorithm development, smart merchandising, testing and optimization.
Founded in 2012, Early Birds is based in Paris and London and works with the largest players in the French e-commerce market, representing over 80 clients, among which are Fnac-Darty, La Redoute, Cdiscount and The Fork.
Contact details:
For Early Birds
Marion Ravut
Chief Marketing Officer — Early Birds
+33 6 38 30 37 76
For Attraqt
Sandhya Shyam
Senior Marketing Manager — Attraqt
+44 (0)785 260 1625
Nikki Alvey
The PR Network
Tel: +44(0)7973 354 706
