Announcing FutureH2O B
Delivering Science to Future-Proof Your Water Resources
I’m thrilled to announce the public launch of Future H2O B, a B-corp with the goal of providing top-shelf science nimbly and robustly to clients who are looking to future-proof their water resources.
What do I mean by “future-proof their water resources”? Proactively design green or natural infrastructure in ways that help that client overcome variation with high and low flows.
Future H2O B will work with some of the biggest international companies whose footprints impact water or depend on water.
It will also work with some of the biggest irrigation districts in the United States.
And it will also work with international governments on transboundary issues and on solving problems that bridge surface and groundwater.
Many of these potential clients need help solving regulations in creative ways — and natural infrastructure could very well provide that level of creative problem-solving.
Others are already working to create solutions to their water challenges and also improve their license to operate by managing and improving their reputational risk. They’re also interested in solving that larger stack of environmental and sometimes even social challenges facing their broader set of stakeholders.
Why would they choose Future H2O B? Because we fit into a sweet spot between completely private-sector companies, academia and an NGO:
- Because we’re a B corp, we look for problems to solve that have a stack of multiple benefits — for our clients and to solve problems for the environment and social equity, for instance.
- Because we’re born out of and connected to a university (unlike NGOs and private-sector companies), we have access to the world’s best science.
- And because we’re a for-profit, we have access to clients that make us apply that science in really innovative ways to help them achieve their aims.
No other entity in the water space fills this gap — certainly not with the kinds of science and objective strategic thinking Future H2O B will provide.
What particular solutions Future H2O B will be zeroing in on creating?
- Anything that has to do with groundwater and surface water, both from the legal side and from the science side, and creating better storage strategy using empty aquifers.
- What people would think of as “traditional green infrastructure,” rebuilding wetlands as a tool for gaming what are increasing extremes and climate.
- Coupling built and natural infrastructure — especially through using algorithms to site new natural infrastructure and create operations rules that integrate that into traditional built infrastructure.
- Methodology for creating science-based corporate targets for water outcomes.
Some of the collaborators for Future H2O B include:
- Arizona State University — particularly what we call Future H2O-A (Academia), an initiative born out of the White House Water Summit in 2016 where basic research fuels the development of new science and methods that can be ported over to the B corp for application;
- The Earth Genome, a 501c3 non-profit which specializes in stakeholdering to create unique data solutions for many of the same groups of clients Future H2O-B works with;
- Aqaix, which specializes in APIs that connect data to models and to visualizations and also serves as a clearing house for finance of water solutions.
We’re excited at the prospect of working directly with clients to create water abundance — for them and their stakeholders.
If you want to learn more, contact me.
For more information about ASU Future H2O’s work and research on creating opportunities for global water abundance, visit our website and subscribe to our newsletter.
