One sound doesn’t fit all — using health science to drive tech innovation

October Blockbuster, A Star is Born, featuring Lady Gaga and Bradley Cooper, has brought to light the troubles of hearing issues amongst musicians. In the film, Bradley Cooper’s character, Jackson Maine, suffers from tinnitus caused by years of unprotected rock-n-roll.

The condition is best described as a constant ringing in the ears despite the presence of external noise. Tinnitus is often associated with noise-induced hearing loss, which is why it’s common amongst musicians and DJs. But you don’t have to be a worldwide DJ to suffer hearing loss.

In the UK currently 1 in 6 people suffer from some form of hearing loss. By 2035 it’s predicted that 1 in 5 people in the UK will have hearing loss.

Extensive exposure to loud noises is one of the most common causes of everyday hearing loss. Most of us would simply turn our headphones up to counter this, making the problem worse.

“You wouldn’t wear prescription glasses that weren’t tailored to your eye sight, so why use headphones that aren’t tailored to your hearing.”

A few years ago, we set about creating a medical grade audiogram that we could put inside a set of headphones to make hearing tests more accessible and easier for patients. Very soon we realised the amazing capability of this technology to tailor sound to an individual’s hearing profile, since most people have a degree of hearing loss.

Enter, the A-01 Headphones. The over-ear wireless headphones have a built-in hearing test allowing you to calibrate them to your specific hearing profile.

Others have said:

“Wow, it’s a lot cleaner! You can hear each element of the sound really clearly.” —BBC Click

“Users are less likely to suffer noise over-exposure that could harm hearing.” — MailOnline

“Quite literally, listening to music with the A-01’s is like nothing I’ve listened to before!” — Financial Review

The built-in hearing test coupled with active noise cancelling allows you to listen to the music you know and love in the clearest detail — without having to ramp up the volume and risk damage to your hearing.

The headphones have been designed to a high spec build quality that will last you many years, making them a worthy investment into preventative hearing loss — and incredible sound.

Here’s what Gadget Show presenter, Jason Bradbury, had to say when he tested the A-01’s recently.