Back at the same time tomorrow…

On a car journey the other day the driver insisted we listened to Key 103’s £10,000 Pop Quiz, she plays along every morning.

Earlier that week Stephanie Hirst put this on Twitter:

If I had a quid for every person who told me they have to tune their office radio to Kisstory in the morning at 11am I’d be rich.

It seems like a no brainer. Put on something simple and engaging at the same time everyday and people will listen more and more often. They’ll come back at the same time tomorrow to hear more.

Breakfast shows do it all the time. It’s becoming less popular once the morning talent go home.

It’s not easy to come up with a, feature that stands up to daily repetition and still hooks in the audience. When you get it right though, it’s golden. It’s habit forming in a way competing media could only dream about.

You don’t see people checking social media at ten-past-eight every morning to see how they’d do at that day’s quiz. No one turns on Spotify at half-past-ten every day to hear the bit between the music. An office will never go to YouTube at 11 to watch some classic videos.

It baffles me why some of the biggest radio networks don’t think this way once they’ve played out the obligatory hour of oldies in the morning.

Got a comment? It’s @euanmcmorrow on Twitter

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