It is time to name the radio words of shame. Those phrases that stations and presenters overuse, would never use in real life or use because they can’t think of something else.
As in “we’re celebrating the opening of the new supermarket by giving you the chance to win your shopping” or “to celebrate a retailer’s 50% off sale we’re giving away £50”.
Almost always used with regard to something that no sane person would celebrate!
A CHANCE TO WIN
See the above example or “if you’d like a chance to win”.
You’re giving me a chance? How very generous. Just be straight “we’re giving away £500”, “if you want to win…”
LOG ON TO…
As in “to see the pictures log on to radiostation.co.uk”.
It’s 2015, log on is no longer cool internet talk. Just “go to radiostation.co.uk” will be understood.
THE BIG DRIVE HOME
What’s big about it?
AT THE TOP OF THE HOUR
How many times have you arranged to meet your friends “at the top of the hour”. Never.
As in “weather-wise it’s going to be sunny” or “traffic-wise it’s busy on the M25” or “music-wise I’ve got Rihanna coming up”
Word-wise you’re not talking like people actually do.
As in “coming up I’ll play you a bit of Katy Perry and a bit of Maroon 5”.
Only a bit?
As in “I’ve been Joe Bloggs, see you tomorrow at the same time”
You’ve been Joe Bloggs… who are you now?
“Join us for all the backstage gossip” is a phrase never once known to result in hearing any actual backstage gossip.
Do you have anymore? Leave a note on the right-hand side or @euanmcmorrow on Twitter