Why a mantra is the best gift for a creative team

I have a new article on Current.org about the importance of offering teams creative focus:

The digital revolution is unlocking a lot of opportunities for public radio: new programming platforms, new revenue sources, new ways to serve and connect with audiences.

As leaders of public radio stations and organizations navigate the dizzying array of choices and options these opportunities present, there is one thing above all others that they should provide their staffs as they navigate this new territory: a mantra.

You can read it here.