Augmented Reality Magazines: Content that surprises your readers

An augmented reality magazine that’s gaining attention among the stakeholders of print and publishing sector is in a race to reach beyond novelty. What drives this revolution is the unprecedented growth and acceptance of AR technology in a wide range of sectors like real estate, education, healthcare, and marketing.

AR technology that’s known past a decade for superimposing information and bringing innovation in a way people connect with their surroundings hold immense potential to revamp the way people interact with print media. Focusing majorly on magazines, the inducing of a pop-up element or an added layer of content, images and a digital version of the text can make a huge difference. According to the ‘kings’ of content, incorporation of AR technology to print sector is not a matter of changing the foundation on which publishing works rather it is more inclined over a change in how people experience or interact with print media.

Every change brings an element of surprise of different magnitude and scale. And when talked about AR technology, one of the emerging and innovative technologies, the addition of surprising element is mandatory. With AR magazines, the readers can expect a bunch of additional features such as:

• access to information anytime anywhere

• access to in-depth knowledge on a subject, printed in magazines

• creation of an interactive platform leaving space for communication

• the addition of features like, direct calling on a ‘Click’

• enhanced learning and retention

• useful for readers suffering from some learning or vision disabilities

The plethora of benefits assured by augmented reality magazines makes it reach widespread. The unique combination of print and digital content is what works behind the success of AR magazines. Notably, the simplicity with which AR technology can be incorporated within almost anything is what works wonders. A simple URL, QR code embedded with the print content, let’s the users have a hand on additional made-for- digital content via the use of smart devices and an AR app like Yeppar. The fabrication of some of the most utilitarian AR apps like Yeppar adds wings to the print content.

In the end, the upshot of the prediction that AR magazines are bound to attract and retain the interest of readers for long depends much on how and in what way, people employ this technology in their everyday life.