Yeppar Collaborated with ZEE Jaipur Literature Festival, 2017
Zee JLF having entered into its 10th year, hosted a flamboyant event bringing in some of the most influential and renowned politicians, entertainers, authors, speakers, historians, politicians and humanitarians whose mere glimpse set the ball rolling. However, what robbed the attention of the invitees was a phenomenal exhibition of use of augmented reality technology for multiple purposes. First-rate augmented reality books were distributed to each of the visitors, for making them acquaint with the use of augmented reality in education, healthcare, marketing and real estate sector. What created much of buzz was the fact, how this unique app proves beneficial for the authors and publishers across the globe for making masses aware about their recent publication and connecting with them at one go.
The Yeppar team went a step ahead to further showcase how augmented reality technology can prove to be advantageous for the authors and publishers in gaining back the print readership by means of creating an enticing and enchanting experience for the readers. The utility of Yeppar, an AR app, was made known to the visitors of Zee JLF that centered the appreciation and attention of many. ’The advantage of overlaying the additional content in form of images, graphics, videos, 3D models, and texts, is what brings life to the otherwise mundane black-printed books’, said by the Yeppar team.
After the event ended, the action shifted to Yeppar stall with many dignitaries taking an experience of how Yeppar, an AR app, can be employed to bring in more life-like elements to almost anything and everything. Imam Siddique, one of the well known Indian fashion stylist and television personality, was amazed at the potentiality of the Yeppar app in bridging the physical and digital world.
