Apple Intelligence Release in iOS 18.1 Developer Beta

Ritesh Kanjee
Augmented AI
Published in
4 min readJul 30, 2024

Welcome back, folks. Today, we’re diving into the latest buzz from Apple, specifically the iOS 18.1 developer beta and its shiny new feature: Apple Intelligence. Now, before you roll your eyes and think, “Oh great, another AI gimmick,” let’s break down what this actually means for users and developers alike.

What is Apple Intelligence?

So, Apple Intelligence is essentially Apple’s foray into the world of generative AI. Think of it as Siri on steroids, but without the side effects of existential dread. This new feature aims to enhance user experience across various Apple applications, from email to photos, and even your phone calls. Yes, you heard that right — AI-powered call recording and transcription. Because who doesn’t want a digital assistant that can remember what your doctor said last Tuesday?

Apple Intelligence Release
Craig teasing us with that Apple Intelligence swag.

Key Features

Let’s talk about the standout features that developers can expect in this beta. First up, we have AI call recording and transcription. Users can now hit a “record” button during calls, and voilà! You get an audio log, a transcription, and even an AI-generated summary. This is particularly useful for journalists or anyone who has a tendency to forget important details — like what they had for breakfast.

Next, we have the Writing Tools feature, which aims to improve your text. Whether you’re drafting an email or writing a novel (or just a really long tweet), this tool will help you rewrite and summarize your text. It’s like having a personal editor who doesn’t judge your life choices.

Then there’s the natural language search in the Photos app. You can finally find that one picture of your cat wearing a sombrero without scrolling through a thousand vacation photos. Just type in “cat in sombrero,” and boom — there it is. It’s almost like magic, but without the rabbit and the hat.

Awww isn’t he cute! As promised!

How to Access Apple Intelligence

Now, if you’re a developer itching to try this out, you’ll need to jump through a few hoops. Apple Intelligence isn’t just handed out like candy on Halloween. You’ll have to navigate to the Settings app, find the “Apple Intelligence & Siri” option, and join the waitlist. It’s like a VIP club, but instead of a bouncer, you have a digital assistant that might just forget your name.

Once you’re on the waitlist, you can expect access within hours. Just don’t hold your breath — unless you enjoy the taste of disappointment.

What’s Missing?

Now, before you get too excited, let’s talk about what’s not included in this beta. Features like Genmoji creation, image generation, and ChatGPT integration are notably absent. It’s like going to a buffet and finding out they ran out of your favorite dish. Sure, there are still plenty of options, but you can’t help but feel a little let down.

Also, Apple has stated that devices in the EU might not receive Apple Intelligence due to potential conflicts with the Digital Markets Act. So, if you’re in Europe, you might want to start practicing your sad face for when your friends show off their new features.

The Bigger Picture

So, why is this important? Well, Apple is trying to catch up in the generative AI race. Companies like Google and Samsung have already established a significant lead, and Apple is playing catch-up. This piecemeal rollout of Apple Intelligence is a critical moment for the company. If they want to stay relevant in the AI game, they need to deliver features that not only work but also enhance the user experience.

User Experience

Speaking of user experience, let’s not forget that Apple Intelligence will remain in beta when it officially launches. So, expect some bugs and hiccups along the way. It’s like getting a new puppy — adorable, but it might chew on your favorite shoes.

The updated Siri design is also on the horizon, but we might have to wait until 2025 for that. So, if you were hoping for a fully AI-supercharged Siri by next week, you might want to adjust your expectations.

Conclusion

In summary, Apple Intelligence in iOS 18.1 developer beta is an exciting step forward, but it’s not without its limitations. With features like AI call recording, writing tools, and natural language search, Apple is clearly aiming to enhance user experience. However, the absence of certain features and the waitlist process might leave some users feeling a bit frustrated.

So, here’s the problem: while Apple is making these advancements, many developers and users are still left in the dark about how to effectively utilize these new tools. There’s a gap between the technology and the understanding of how to leverage it for practical applications.

This is where Augmented AI University comes in. It’s a program designed to teach practical, innovative, and cutting-edge AI concepts, including Generative AI, Large Language Models, RAG, Computer Vision, and Robotics. If you want to bridge that gap and truly understand how to harness the power of AI, this is the place to be.

Until next time, keep questioning everything, and remember: the only thing more unpredictable than AI is your internet connection. Enroll in Augmented AI University Today!

Augmented AI University
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So, what do you think? Is Apple Intelligence a step in the right direction, or just another shiny object to distract us from the fact that Siri still can’t tell us the weather without a 10-second delay? Let me know your thoughts in the comments below.

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Ritesh Kanjee
Augmented AI

We help you master AI so it does not master you! Director of Augmented AI