Augmentors is heading in a new direction. Community update, Friday, March 08, 2019.
Hi everyone, in today’s update I take you through some changes in our overall strategy and give you insight into our development plans for the next few weeks.
Where we are
Since the open beta launch in September 2018, we have done a number of rounds of user testing and iterations of the game. It became apparent that we needed to work on making the game more fun and engaging, and we used external user data, community feedback, and in-game analytics to direct us on the areas we needed to address.
Apple also worked closely with us, giving some guidance and featuring us in the EMEA markets for a number of months. This helped us get a large number of new daily users which we used to test certain critical in-game metrics. Retention is a key metric that determines the level of success a game achieves. It is clear from the data and user testing over the last few months that our retention numbers are not good enough, and the game is not fun nor engaging enough for it to be a success in its current form.
Where we’re going
Now that I’ve taken you through our current situation, I’m excited to fill you in on our plans. We have taken the decision to relook at the game in its entirety; stripping away all the complex bells and whistles and will be working on delivering an MVP that is really fun. Our strategy is to use a proven game style, and adding our own Augmentors twist to it, rather than trying to create a whole new genre. Our team is dedicating 100% of their time to developing this new game, building on the base we already have in place to speed up the effort.
We are focusing on the core gameplay of Augmentors, so we’re looking at the following possibilities:
- Turn-based versus real-time: testing a turn-based multiplayer system rather than a real-time system that is prone to server lagging.
- Team battles versus one-on-one: we’re looking into each player having up to three creatures on their team for each battle with the intention of creating more depth and strategy.
- Still keeping the existing creatures, but making them more unique.
- We’re aiming to have the first version of this new game live by the end of April 2019.
What this means for you
- The current game will be removed from Google Play and the App Store on Wednesday, March 13, 2019, and you will no longer be able to play this version.
- Your account data will be saved and Creatures, Emerald and Gold amounts will be carried over into the new game.
- Please remember that your account data is automatically linked to your device ID. So if you want to take extra precautions and be sure that your account data can be transferred to the new game, we recommend securing your account with either a username and password or by linking it to Facebook.
This takes me to the blockchain element of Augmentors. We know that the migration to the Ethereum blockchain is important, as is the creature tokenization. However, we also know that without a truly fun and engaging game, using resources now to implement blockchain elements doesn’t make business sense.
Augmentors has always set out to first and foremost build an augmented reality mobile game, that has a blockchain and tokenization element that complements the game and adds benefits for players. This is why the economy is built the way it is — it’s an economy that links a first-class game to demand for the token. It therefore goes without saying that we first need to ensure we have the game right before we integrate any blockchain elements. For this reason, we will be delaying all the blockchain deliverables on the roadmap for Q1 and Q2 (Migrate DTB to Ethereum blockchain; Converting DTB to Emeralds; Depositing/Withdrawing Creature Tokens and the Marketplace/Auction House).
We’ll relook at integrating the blockchain elements once we’ve proved we have a fun, successful game.
Learn more about our decision
I’ll hold an AMA call next week Tuesday, March 12 at 15:00 UTC where I’ll give an overview on why we’ve made this decision, what it means for current players and I’ll also take questions from our community. We’ll share the link on Discord and Telegram early next week.
Thanks for being a part of this journey with us, and we look forward to your feedback.