How to explain the blockchain to enterprise decision makers
Jarrod Dicker, CEO Po.et, shares best practices for explaining to your boss how the blockchain works and why it matters.
TechRepublic’s Dan Patterson asks Po.et CEO Jarrod Dicker about the best way to explain blockchain’s importance to the proverbial powers that be. The following is an edited transcript of the interview.
Dan Patterson: How do we explain the blockchain to the enterprise in ways that make sense especially when we’re talking about decentralization? Much of enterprises’ maintaining control and the value of intellectual property? And centralization makes sense to a lot of people in the enterprise. So how do you explain, not just the technology, but the value proposition of blockchain to those who work in massive enterprise companies?
Jarrod Dicker: One of which is this idea of a future archive, right? Being able to have an immutable ledger for your assets, right? Right now there’s cloud storage or they’re owned on platforms, and how do you have that ownership in an area that is yours and yours only under lock and key? That is something that’s been very clear. The proof of existence concept Po.et, proof of existence to Po.et. That’s how the name came to be, a very simple technical application, but one that makes sense.
Going back to what I said before, which is this idea of like why and where does this decentralization makes sense? Money?Absolutely right. We are banking on reputation, identity. Things of which that you do not want a central power to be able to dictate or make decisions for you. And what is happening is that the more and more people understand this, so explaining it to enterprise… explaining it to my mom and dad, right? Or explaining this to anyone else who’s new to the space, getting them to understand is a huge value for anyone building on blockchain. Because not to equate it with ad:tech, right? But ad:tech is purposely made confusing, I believe, to keep people out.
Read the full article here: https://www.techrepublic.com/article/how-to-explain-the-blockchain-to-enterprise-decision-makers/
