Aura: Now in b8ta Stores
Shopping during the holiday season can be overwhelming. Between the crowds and the hectic pace, it’s often impossible to discover and truly experience products the way I want to before deciding to purchase a gift for someone I care about.
A few months ago I met Vibhu Norby, the founder of b8ta. Based in Palo Alto, b8ta is a new type of store that allows you to browse and interact with a curated selection of new tech products and all of the employees are trained to be product experts. Needless to say, I was blown away.
Following our recent launch, some of the feedback we hear most often is that while it’s easy to become excited about Aura simply reading about it and seeing photos online, it’s not until you experience it in person that you can truly appreciate its magic. We knew b8ta would be able to capture and translate this experience, which is why we think it’s the perfect match for our first in-store retail partnership.
With two new locations in Seattle and Santa Monica, we are super excited for Aura to be featured in both B8ta stores. Please stop by and check out Aura today. We can’t wait to hear what you think!
Abdur Chowdhury
CEO Aura Frames
