Meet Aura Analog: Our Print Photo Subscription Service

By Abdur Chowdhury, CEO, Aura

I can’t think of anything more important than family and sharing special life moments. Nothing brightens my workday more than when my teenage daughter shares a photo of her and her mother to the Aura that sits on top of my desk.

Being able to send a smile to someone from anywhere with a single click is remarkable. Streamlining the process so it’s easier than ever to share memories with family — that’s the reason I founded Aura, and remains our company’s mission to this day. It’s why we continue to work so hard to build products that keep you connected to the people you care about.

Over the past three years, Aura has created beautiful smart digital frames that connect intimate communities of families and friends through shared memories. With a growing community in over 100 countries, we have so many passionate users who count on us to help them share photos and special moments with loved ones who live close and far away.

The Aura team has spent a lot of time listening to our community and problem-solving. We’ve learned a lot about how to tailor our product experience for a wide and varied audience, prioritizing ease of use, inclusivity, and accessibility at every decision point. Their input has helped our company to evolve and guided our work over the last year to create new ways to stay connected with family like never before.

The result?…

AURA ANALOG: AN INNOVATIVE PRINTING SERVICE

We just launched Aura Analog, a print photo subscription service that is unlike any you’ve tried before. You might be wondering… Why print photos? And we don’t blame you. We’ve spent the last few years leading the charge to reinvent the digital picture frame and create a unique line of high quality, beautifully designed smart frames. But we wanted more people to be able to share the Aura magic our customers love so much. Analog lets us do this by offering the same shared photo experience at a lower price point, no WiFi connection or power outlet needed.

Juggling life’s commitments makes it a challenge to find time to print photos. Analog makes printing and sharing photos easy. Everything happens seamlessly through our app. Subscribers choose photos from their smartphones and send them for print and delivery to themselves or loved ones each month. And if they can’t decide which photos they like best, our smart suggestions can help select the best shots. Users can also invite others to join and add photos. The whole family can contribute memories, five of which are printed each month and mailed to a loved one’s home for them to enjoy.

When it’s all said and done, recipients get a personal note and five premium prints that include the photographer, location. Wonderful memories are put on display in a white stone frame — a complimentary gift from Aura. The frame comes with built-in storage that holds an entire year’s worth of photos. At $7.99/month, Analog is a great way to share memories with family, or create your own collection. The service can be set on autopilot with pictures automatically sent to print from an album of pre-selected photos, so even when picking photos slips your mind, you won’t miss out on your monthly delivery.

WHAT’S NEXT FOR AURA?

We created our new Analog photo subscription service to make printing photos quick, easy and more accessible to our existing Aura community and beyond. But there’s always a new height, and we promise to keep working to find ways to share memories and stay connected with family and friends no matter where they are.

We welcome any and all feedback to make that happen. Feel free to contact us or share your thoughts in the comments below.