5 Reasons why people aren’t listening to your podcasts (& Ways to fix it)
One of the reasons you clicked on this article could be to understand the major reasons why your audience is not listening to your podcasts, or it could be due to the fact that my banner had a weird looking skeleton that caught your attention!
There could be many reasons why your content isn't performing the way you expected to be, some of them could be :
Your podcasts aren’t discoverable :
What is the point of spending hours on making a podcast when it isn’t even in front of the people you desire? You need to make sure that listeners come across your content when you wish to interact with topics that lie under your niche.
Way to make your content more discoverable :
- Choose more hosting platforms — The more, the merrier! Choosing more podcasting directories for publishing your content will certainly help you grab the attention of people across all these platforms. iTunes, Spotify, Stitcher, TuneIn, and GooglePlay are some must go platforms for your podcasts.
- Increase your Social media presence — Communication has become easier than ever. Podcasters need to realize the power of social media. One of the ways that people decide the authenticity of your content is via your presence on all social media platforms.
- SEO for your podcast — It starts by picking up a topic that people want to listen to more as compared to others. Decide upon a few keywords that you want to focus on, and include them in your podcast description, title, and alt text of your podcast artwork.
Episodes might be too long :
But does the average length of podcast really matters?
Well, if your topic requires you to talk for 45 minutes, there is no harm, as long as you can ensure that your listeners won’t get bored during the episode. If the idea you desire to discuss can be easily wrapped up in 25 minutes, there is no need for you to stretch it up to 50 minutes.
The goal should be to make podcasts long enough to deliver the intended message in a meaningful way. You have to be considerate about what the audience feels and finish it up as soon as you feel that the core topics for the episodes are being discussed.
You need to decide upon the frequency of making the podcast episodes. Daily episodes should not last longer than 12–15 minutes while the monthly episodes can stretch up to 45–60 minutes.
Keep a regular check on the analytics section for your platform. It is the perfect place to give you an idea about what episodes did your audience liked more than others.
Disorganized content :
Your audience wants you to have an open-ended conversation with them, but what is the point if the message you wished to deliver through your podcast gets lost?
While recording, you might go off-script to cover some impromptu topics. Highlight the points that you don’t plan to miss out in your show notes. This will eventually help you in the creation of a friendly and well-drafted podcast.
Also, always try to keep the format and the average length of your podcasts similar for all your episodes.
Lack of consistency :
Consistency is another way to define your credibility. Start with making a road map of all the things you would want to discuss in your upcoming episode.
An idea might strike you while you’re Netflixing, so this road map will ensure that all your ideas are together. Start with process 4–5 days in advance so that you have way more ideas to choose from.
You have to publish often to keep your listeners engaged and interested. Always try to layout your entire podcasting schedule for a week/month well in advance to keep you focused. Plan your episodes for the days when you might be away, to be on track of your schedule.
Episodes are overly scripted :
“ But didn’t you just say to make a script for a smooth-running podcast?”
Yes! Having a script will help you be confident throughout your episode but there is a thin line between scripted and overly scripted.
Marking out the specific lines for laughs, emphasis, and sighs is a sign of a good script, but reading out the exact lines from the script like its a narration will surely drive away your listeners.
Making a script shouldn’t interfere with your creative mind. Let it become an additional benefit for your podcasting experience.
Make it as casual as you like!
Additional tips :
- Always remember to deliver the message you promised to your audience via your podcast description. Disappointing your listeners by not discussing the core topic is the last thing you want.
- Be very very niche specific. Pick only a single topic per episode and discuss that in detail, rather than picking up multiple topics and losing the entire essence of your podcast.
- Find a suitable time for publishing your content. Study the analytics section and decide what time suits your audience.
- You can always approach some of your daily listeners and get a clear overview of which episodes did they like the most.
- Focus on making each episode simple and memorable for your people, because in the end, people just want to be entertained!