Building real relationships with your customers is important if you want your business to succeed. Podcasting is one of the ways to cover the gap between you and the audience and to develop one on one connections.
Podcasting can do wonders especially in the educational sector, but it’s not just limited till there.
Say, if you are a gym owner, having a podcast about fitness and giving away tips regarding good eating habits can help you spread a word about your business.
Super Easy to Create :
Creating video content might seem like a lot of work. You need to have extensive knowledge about editing the videos which take up a lot of time. Podcasting is the perfect way out of this.
Podcasts are easy to record and edit, and it opens immense opportunities from the moment you hit publish button.
More Engaging :
Creating informative blogposts can surely help you get more people to know about your business but podcasting helps you multiply your results with the minimum extra effort required.
Convert your already written blog posts to simple 5–7 minutes podcast episodes. Since you will already have content prepared with you, creating a podcast out of it is the simplest way to repurpose your content into a more engaging one.
Marketing Tool :
Podcasting is an unsaid marketing tool, if used correctly can give you results that you never expected.
Podcasting has become one of the easiest ways of organic marketing and helps you reduce customer acquisition costs by great levels. Either start with making a podcast about your business or start the journey by becoming a guest podcaster on shows related to your niche and expose yourself to more audience.
New Audience :
Podcasting about a topic related to your business will showcase your expertise. Display your skills as an industry expert regarding particular topics. It will open up your opportunities for getting an invitation as a guest podcaster.
It will help you get more clients & increase sales as you will be exposing yourself to a whole other set of the audience engaged in the podcasting world.
Builds Trust and Loyalty :
It takes years to build loyalty and trust around your business. Using podcasting as one of the means, you can help fasten this process.
One of the effective ways is to connect with your listeners and give them your podcasting platform to grow. In no time, those listeners will convert to your loyal customers and help you grow your business via word of mouth strategy.
Another fundamental way to grow your business and reach out to new people is via networking. Build relationships with people related to your industry and always try to grab an opportunity to meet more people. Networking is about building a two-way relationship and is the best way to know things about your niche that you never knew before.
Increased traffic on your website :
Podcasting can prove to be extremely beneficial if you have a website available for your business. Create a web page discussing your business and use podcasts to drive more traffic to your website. Not only it helps you create brand awareness but also to helps you increase the number of sales.
Revenue stream :
Acquiring more clients and generating sales from podcasting is one way, and earning just via podcasting is something different. In simple terms register your content on the blockchain and you’ll be earning tokens when your audience likes your content. The monetization of your content through Hive Blockchain has become simpler than ever.