AI-Powered Tools for Marketers in Australia
With one simple search, you’ll find AI products in all areas of life, and this is why it’s so powerful in the modern world. While some use it in the science industry every day, others use it to write great content (more on this later!). With all the different applications, one thing is for sure — the days of thinking that AI takes jobs are over. If you’re like most, you now realise that AI tools complement workers and make their lives easier.
In this guide, we want to discuss the topic of artificial intelligence (AI) a little deeper. Since organizations around the world, large and small, are investing in this technology, it makes sense to understand everything there is to know. What is AI? What are the real-world applications? What are the business applications? Let’s delve into the world of artificial intelligence and find out!
What’s Artificial Intelligence?
Many years ago, people would answer this question with images of advanced robots taking over the world. Fortunately, this isn’t the case, and you don’t have to worry about this sort of thing. Instead, the phrase ‘artificial intelligence’ describes a program or machine that can perform human activities without the direction and control of a human.
One of the great things about artificial intelligence is that it provides power to machines to perform tasks much faster than any human could ever complete them. For example, artificial intelligence can wade through copious amounts of data and generate insights before a marketer even gets into the office in the morning.
When combined with machine learning, the technology not only completes tasks to a high standard but constantly improves its understanding and ability. It solves problems, answers common questions, and performs mundane tasks so that marketers have more time to spend elsewhere.
Artificial Intelligence Applications in Day-to-Day Life
Let’s look at the real world for a moment because most people reading this article will interact with AI in some capacity today. For example, this could be using a translation tool, talking to a voice-assistant device, using automated technology, or a facial recognition system. Elsewhere, other examples of artificial intelligence include transcription, natural language processing, medical diagnosis, self-driving cars, and robotics.
Benefits of Artificial Intelligence
Before we look at the applications of AI in the marketing world, why should you even consider this technology? Firstly, automating time-consuming tasks just makes sense. If you’re a business owner, go and ask one of your marketing employees (after finishing this article, of course). Most marketing professionals need the help of AI because they have too much work to get through every single day.
As we’ll see in the next section, AI relieves some pressure from employees by taking over simple tasks. However, it also speeds up the process of complex tasks. Therefore, it’s a win-win. Either way, marketing employees aren’t wasting time with tasks that can be done much faster by technology. The business is more efficient, you get a positive ROI, and everybody is happy.
Sadly, one of the biggest problems for businesses over the years has been human error. Even if you have the most experienced and skilled marketing professional in the world, they can still make errors. They get tired, they lose concentration, and they also take holidays. As you’ve probably guessed, artificial intelligence doesn’t do any of these three things. Consequently, you get more accurate and reliable results.
As long as you implement artificial intelligence carefully, it’s worthwhile because of the return on investment. Your marketing team has more time for important tasks, accuracy improves, and the customers also get a better experience with the brand.
AI Marketing Tools in Australia
As promised, here are some of the best applications of AI in the marketing world. As you’ll see, we’ve also named a couple of suggestions for each.
1. Content Marketing
Every day, the importance of content marketing seems to grow. Before buying products, consumers do research online and having content available for them makes sense. As you provide value and answer questions, consumers are likely to appreciate your content and explore the service some more.
One example of AI in content marketing is Grammarly, a tool that helps marketers to perfect their written content in seconds. With the free version, you can paste the content into the box, and it will suggest improvements. As well as fixing spelling errors, it also picks up on word choice, punctuation, and other problems. The second you allow content onto the website that has all sorts of errors, the brand loses credibility and prospective leads will almost wince as they read through it.
Acrolinx is another example of AI in content marketing because it helps marketers to produce engaging content. Set some guidelines, paste your content, and see what Acrolinx has to say about it.
2. Analytics
One of the best implementations of AI in business is with analytics, and this is because the manual process is just so time-consuming. These days, data floods into the business through every possible entry point and this causes much stress for the marketing team. Even with Google Analytics, the data is clearly presented but this doesn’t help if you don’t know how to read it in the first place.
Thankfully, you’ll now find solutions like Oribi that grab all data and then generate actionable insights for businesses to improve. Rather than staring at endless charts and graphs, the tool continually turns data into actionable insights that you can implement instantly. Oribi also has features for funnels, event tracking, visitor journey, marketing channel analysis, marketing attribution, reports, and more.
3. Social Media Management
Is your business active on several social media channels? If so, you can bring them all under one roof using a clever social media management tool. As an example, Cortex uses AI to inform businesses of how audiences react to content and posts. It analyses data and then generates insights into user behaviour and more.
Elsewhere, some people choose to improve their social media experience by using Conversocial. With real-time engagement, you’ll quickly learn how you can improve the consumer experience on your social media channels. If you’re worried about trusting a tool that you haven’t seen before, Conversocial is used by Google, Audi, the BBC, and others.
4. Email Marketing
Next, it’s almost impossible to run a successful email marketing campaign without the help of AI. The secret to a strong email marketing campaign is segmentation with a personalised message for each group. Fortunately, tools like Conversica can help businesses to achieve this. For starters, you’ll automate email marketing campaigns and ensure that each campaign meets the needs of the audience. On top of this, it has plenty of other tools to optimise your strategy.
Elsewhere, we’re huge supporters of Optimail since this tool helps businesses to learn the best times and content for the audience. For example, you’ll soon know the optimal times to send emails for the best results. Rather than sending emails at a time where your audience doesn’t pay attention to them, the AI will automatically send them at the right time.
5. Ad Campaign Optimization
Just like email marketing, paid advertising is another area that needs assistance this year. It’s one thing to create ad campaigns for Facebook and other channels, but it’s a whole other investment to keep these ad campaigns optimised and performing well. The good news is that you don’t need to spend many hours reviewing analytics and manually improving targeting, budgeting, bidding, and A/B testing. Why? Because these are the four key areas optimised by the clever artificial intelligence and machine learning algorithms at Trapica.
That’s right — you no longer need to optimise your paid ad campaigns manually. The reason we’re suggesting Trapica in this guide is that it integrates with all the major social media channels (and even some minor ones). While some tools prioritise one tool, Trapica integrates with Instagram, Facebook, LinkedIn, Google, TikTok, YouTube, Twitter, Reddit, Quora, Pinterest, and others.
6. Chatbots
Finally, another AI tool that saves lots of time and money is chatbots. If you’re like many businesses, you’re cautious of using chatbots because you don’t want to lower the standard of your customer support. In reality, many customers prefer talking to a chatbot rather than a real person. Also, the standard of artificial intelligence and machine learning these days means that your customers will enjoy a better experience.
Don’t worry, the chatbot answers simple questions while passing more complex requests onto your customer support team. However, this means that the team isn’t answering the same basic questions constantly. Answer Bot is a great example of a chatbot AI tool because it attempts to answer the questions of customers without bothering the customer support team. Even at 2am, it can generate leads by conversing with prospective leads.
In Australia, businesses have access to lots of fantastic AI tools, and you’ve seen some examples in this guide!
