Top Marketing Agencies in Australia

With technology and the internet expanding every year, it’s difficult to keep up with consumer demands as a business. These days, you’re supposed to have an active profile on Facebook, Instagram, and other social media platforms while also partaking in email marketing, influencer marketing, and various other marketing techniques.

How do you keep on top of everything? Small businesses have limited budgets and they either

spread their time thinly or forgo certain elements of what would, in an ideal world, make a successful strategy.

If you’re starting to feel anxious just thinking about everything you must do, we have good news because more high-quality marketing agencies are entering the Australian market. Rather than doing everything alone, outsource certain tasks and you’ll instantly have more free time (while also relieving pressure!).

Why Outsource to a Marketing Agency in Australia?

Here are just some of the reasons why you should consider outsourcing to a marketing agency this year:

Expertise — Firstly, marketing agencies normally have a team of experts with advanced qualifications and experience. Therefore, their abilities likely go beyond what you have in your business.

Relieve Pressure — We touched on it in the introduction, but a marketing agency can also relieve the pressure on your marketing team. Since the agency takes some tasks from your to-do list, your team has more free time and can perform the tasks for which they were hired in the first place.

ROI — With the expertise available in a marketing agency, it’s easy to generate a return on all investments. The professionals are dedicated to your cause and don’t have to split their time quite as much as your staff. What’s more, the fact that they have specialists in each area means that your projects are always with somebody who knows how to make them work.

Cost-Effective — When small businesses need help with marketing, one of the first options that come to mind is hiring another professional. But what if there’s not enough work for this extra person? You could hire part-time, but somebody with the experience and skill you need is unlikely to want to work part-time. Also, this comes with extensive recruitment and training costs.

By outsourcing, you only ever pay for what you need. This could be one hour a day, three hours a day, or two full days per week.

Scalability — With the fact that you only ever pay for what you need, the option also has scalability. If you need the agency to help with email marketing after previously handing them the influencer marketing strategy, all it takes is one phone call. Once again, there’s no recruitment, no training, and no other large cost.

Flexibility — With all these benefits combined, your business has flexibility. You can scale up and down what the agency does, they have professionals for every occasion, and you also don’t need to enter a long-term commitment (the same can’t be said with the hiring process).

Best Marketing Agencies in Australia

With this, you’re ready to discover a handful of the best marketing agencies in Australia. As you’ll notice, we’ve placed a particular emphasis on SEO since this is one of the biggest and most time-consuming challenges for businesses.

1. Dejan SEO

If you need help with website design, you should look to the other solutions in this guide. However, Dejan SEO does everything else. This includes:

• Social media
• SEO
• PPC

One of the things we like most about Dejan SEO is that it trains clients as opposed to just taking control of certain tasks. Often, when outsourcing, you have no idea how the company is achieving success. Therefore, your dependency on the agency will never end. On the other hand, Dejan SEO offers open communication and aims to improve the knowledge of clients. Therefore, you have the option to take back control with confidence in the future if this is the path you choose.

If your website currently attracts lots of attention but doesn’t do much with all the traffic, Dejan SEO is a solid choice because it helps to optimise your website while also improving page loading speeds. Since this isn’t a full-service marketing company, you need to make sure that Dejan SEO can help in the areas that you need the most.

Also, we should note that the service is designed for those that already have a strong website. If you’re still in the early stages and need assistance with website design, keep reading.

2. SEO Shark

This time, we’re looking at a full-service digital marketing agency. SEO Shark has services in web development, social media, PPC, SEO, and many other areas. If you need help with anything in the marketing department, SEO Shark can help.

While Dejan SEO is designed for established businesses, SEO Shark does more for those in the earlier stages of life. Whether you’re starting from the beginning or just want to completely rebuild your presence online, SEO Shark understands what you need to do to achieve your goals.

With a presence across Australia, SEO Shark knows the digital marketing industry inside out and doesn’t force clients into long contracts. Generally speaking, it starts with a website audit and helps from here. Over time, you’ll develop an effective strategy together to get your business onto the lips (and screens) of consumers.

3. Melbourne IT

As the name suggests, Melbourne IT focuses on the information technology side of things. As well as SEO and website development, it helps with basic tasks like choosing a domain name, improving website security, and designing a website.

Like SEO Shark, Melbourne IT has services in place to help businesses of all shapes and sizes. Even if you have an idea with no clue how to start, choose Melbourne IT and the service will guide you through the process.

Although the business specialises in e-commerce businesses, there’s no reason why a physical business can’t benefit from the SEO services on offer from Melbourne IT. You can pick and choose the services you need and work in harmony with the company moving forward.

4. The Ideas Suite

Initially, you might consider skipping past this suggestion because The Ideas Suite is a notable PR company. Yet, ideas are exactly what some businesses need. They have skills and experience in the business, but they lack ideas and need a push-start.

The Ideas Suite has several services including public relations management, media relationships, social media management, and client communication. Therefore, you can see that some of the services overlap with what you would call a traditional marketing agency.

Every year, more businesses are choosing The Ideas Suite with marketing in mind, and they don’t regret it. Ultimately, the aim of the company is to generate traffic and improve communications with customers. However, it takes a different approach compared to other marketing services in this niche.

You’ll benefit from social media management, content creation, and an overall better relationship with others. With the right strategy, your company will have a strong reputation among customers, and reputation goes a long way these days.

5. WME

With over a decade of experience, our last suggestion comes in the shape of WME. This brand has grown exponentially over the years and now has offices not only across Australia but in many other countries. As well as SEO strategies, WME focuses on website development. Therefore, it suits clients of all experience levels and at all stages. Whether you want to launch a website from scratch or optimise an existing website, you’re in good hands with this service.

You’ll benefit from the following features:

• SEO
• PPC
• Copywriting
• Social media

While some businesses choose between the different features, others take a little bit of everything. Of course, bear in mind that the amount you pay depends on how much you rely on WME.

Sadly, some smaller businesses have been left by the wayside with WME, so keep this in mind when choosing between the options in this guide. As a global brand, not all small businesses need the power and reach on offer from WME. If you’re worried about receiving a one-size-fits-all strategy, we recommend looking to another of the great services on this list.

Choosing a Marketing Agency

Primarily, the marketing agency needs to have the right services. If you need help with social media, for example, it doesn’t make sense to choose an agency that doesn’t offer this feature. After this, speak to different agencies and get a feel for their personalities and customer service. If a company doesn’t pick up their phone during the consultation process, it’s unlikely to get any better once you’re a client. Remember, marketing agencies should be fighting for your business.

Read lots of online reviews, speak with previous/existing clients, consider your budget, and check the terms of the agreement (this includes contract and scalability).