AMEX Shop Small Is Back! — Your 2017 Guide

November is finally here, which means it’s time for American Express #ShopSmallAU campaign. Each year, AMEX encourages Aussies to shop at small businesses registered with American Express, by offering cash-back ‘offers’ per eligible transaction.

Save By Shopping Small

This month, AMEX card members who spend $20 or more in one transaction at participating businesses will get $10 back.*

You can redeem the offer once per participating business, up to five different places. Learn More


How Do I Register?

There are two ways to register your AMEX card. The first is via this online form, and the second is via the AMEX app. The app is the easiest, just login and tap on OFFERS in the side menu. You should spot an AMEX Shop Small offer, just click SAVE TO CARD and you’re all set. 
Register My Card

Where Can I Save?

AMEX has build a handy map to browse offers near you. View Map

You may be suprised at how many local businesses you can redeem with. Your local coffee shop, hardware store or deli could be one…

Last year over 1.1 million Australian’s were inspired to Shop Small, resulting in 4.1 million transactions.

Why ShopSmall?

A report commissioned by American Express called “The Economy of Shopping Small: Keeping it in the Community”, found that 42 cents of every dollar spent in a small business is reinvested back into the local community.

Interestingly, 78% of respondents in the study by American Express said small businesses had had a positive impact on their lives, but only 37% spent more time actually shopping at small businesses.

The Shop Small campaign comes at an opportune time, as larger businesses are increasingly targeting shoppers who spend locally.

Definition: Small Heroes
noun ~
Small businesses that challenge the conventional way of running a business of ‘growing at all costs’, in favour of a different set of practices and characteristics that make them nimble and intimate with their customers.

Almost $38 billion reinvested into our communities every year from local spending.

When it comes to communities and small business, what goes around comes around. No wonder the analysts described the findings as ‘the boomerang dollar’.

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*Shop Small T&C’s Apply, see Amex Website

**Coming soon: Amex Offers Guide [Updated], Benefits of an AMEX for Travellers + New card reviews.

***This is not an endorsed post. We Just Love Amex