4 Ways To Build Your Solopreneur Business Support System

Taking the ‘solo’ out of solopreneur

Photo by Keegan Houser on Unsplash

“Changing the world takes more than everything any one person knows, but not more than we know together.”~ Simon Sinek

I’ve always been a go-it-alone kinda girl. So much so that I’m often confused when I hear people talk about the loneliness of being a solopreneur or working from home. For me, solitude is a form of self-care and something I don’t feel I get nearly enough of. I’m a fully-fledged introvert, so too much ‘socialising’, be it for work or pleasure, drains me. Working at home, on my own is my happy place (after cuddles with my boys of course!). This is why I used to shun the kind of advice that told me to find my tribe, seek the support of, and collaborate with other business owners.

Several years ago, I realised that if I wanted to take my business to the next level, I needed to learn how to lean on and collaborate with others. Since that shocking realisation, I’ve dramatically changed the way I do business and the results have been huge.

I’ve now created a solid and dependable group of business peers who have helped me uplevel my business and keep me sane and grounded in the work I do. Here are the 4 ways I’ve used to build my business support system:

1. Join a Business Mastermind Group

First and foremost for me is being in a business mastermind group. I’m in a wonderful paid one, I host a paid one for my people, and for years now I’ve nearly always been in a private mastermind with either 1 or 2 other female business owners.

Being in a mastermind group gives me a place to share my business journey. A place to show up on a regular basis and get feedback, support, encouragement, and a loving ass-kicking (when needed). I’ve been lucky enough to mastermind with some amazing women and I’m super happy to currently be in a mastermind with the fabulous Eli Trier.

What I love most about my current mastermind is that my partner is as in love with her business as I am with mine. She’s just as ambitious as me, and in terms of business know-how, whilst possessing different strengths, we’re pretty much on par. Having someone at a similar business level to me is something I have craved for the longest time.

An inside-peek into our private mastermind

Not sure how a private mastermind works? Let me share with you how we run ours.

We meet for an hour-long video call every two weeks. Boy, do I notice the week off! We start by taking 5 minutes to update each other on what’s been going on and then we take it in turns to bring something business-related to the table for discussion, feedback, and advice.

After one call in which we brainstormed how to enrol more people into my Business Mastermind, Eli recommended it to her audience in her amazing weekly newsletter, which generated several leads. In another call, we discussed ideas and pricing for Eli’s brand new workbooks (which I of course highly recommend and am now sharing with you here!)

Are you getting the idea? Essentially, being in mastermind means having someone or a group of people who have your back in business and support what you’re trying to achieve. They want to see you succeed and will do what they can to help make that happen. I can’t tell you what a difference that makes.

2. Collaborate

Truth be told I can be a bit of a control freak at times. It’s the perfectionist in me. So as you might imagine, my early attempts at collaboration weren’t particularly successful. Finding the right kind of person to collaborate with is key.

My collaboration dreams came true when this wonderful woman and I decided to create The Business of Coaching, a 3-part workshop and eBook to support new coaches to master the art of making their coaching business work. As a former fellow coaching training student, client, mastermind partner, and friend, Helen was a dream to work with and co-creating a product allowed us to reach a far greater audience than we ever could have alone. The beauty of our creation is that it lives on beyond the live workshops and still brings in revenue whenever someone buys the recordings from either of our websites.

Other successful collaborations include the many classes I did with wonderful guest experts for my now-retired business academy. Reaching out to industry experts to invite them to teach classes to my audience allowed me to develop deeper relationships with some amazing women in business, including the likes of Julie Wolk, Heidi Taylor, and Jess Drury. Some of whom have now kindly given permission for me to share their classes in my Mastermind and would be happy to come and teach again to the ladies participating.

Collaborating with others allows you to serve your audience more effectively than you could alone. Harnessing the skills and strengths of others gives you the ability to deliver greater value to your customers.

3. Increase the Likelihood of Referrals

I’m blessed and honoured to be referred clients by some pretty amazing people:

  • George Kao often sends people my way for business coaching and has listed my services on more than one occasion to his large audience.
  • Paul Zelizer, founder of Awarepreneurs recommended me to Andrea J. Lee as a possible business coach for new entrepreneurs who come her way and also featured me in his newsletter.

This kind of promotion is gold to my business. Being recommended by respected leaders in the conscious business space is worth so much more than any marketing I might do on my own.

Of course, referrals aren’t something we can control but we can increase the likelihood of them by building solid relationships with people, being generous in supporting others, doing good work in the world, and asking for support when it feels aligned.

4. Interview and Get interviewed

Several people I’ve mentioned in this article are people who I connected with first because I asked to interview them for my audience. What I love about interviewing my business peers is that it gives the person being interviewed greater exposure, it gives my audience valuable content and if shared by the person I’m interviewing, gives my business greater exposure too. It’s truly a win-win for all involved.

Here is an example of an interview I’ve conducted:

Source: the author’s YouTube channel

And in this video shown below, I was interviewed by my very own business mentor, George Kao, whose audience is far greater in number than mine.

Source: George Kao’s YouTube Channel

It can feel daunting to reach out to people for interviews and even more daunting to conduct the interviews themselves but the benefits it brings not only to your audience and your relationships but to your business are plenty.

Closing Notes

So, there you have it — 4 important ways to build the kind of support system you need to make your business work. Can you be successful in your business without help? Maybe, but is it a lot easier and more fulfilling to do it with a community of business besties?

Hell yes!

If you’d like to read more from me like this directly in your inbox, you can head here to subscribe to my Soulful Strategies Weekly.



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Caroline Leon

Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com