3 Founders 1 Kettlebell Loving Community Upping The Game
I had the pleasure of interviewing not one but all three founders of Kettlebell Kings an online Kettlebell retailer and fitness community. Jay Perkins, Nehemiah Heard, and Chad Price started Kettlebell Kings on a mission to make kettlebell training more affordable, safer, and more accessible to all.
They have since expanded to not only being a retailer of top quality kettlebells but starting a fitness revolution with their new community website Living.Fit.
You just passed 5 years. With so many startups failing what has been the most crucial thing keeping Kettlebell Kings in business and thriving?
Jay: We have been fortunate to more than double every year since 2013. We have always recognized that to stand out and grow you HAVE to do something different than everyone else, so in each part of our business whether it is product, being the first kettlebell company to offer Free Shipping, customer service or marketing, we have deliberately thought of ways to be different and acted on those.
I think a lot of people take the idea of selling a product like kettlebells for granted and don’t try to innovate because it is a hunk of metal and for many competitors it is just a product they sell along with hundreds of other fitness products. Kettlebells are essentially all we sell so we…
