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5 Lessons I Learned When I Created My App or SAAS, with Bhavneet Chahal and Mitch Russo

Spot the opportunity — what is the gap in the market? I saw the opportunity to create high quality online courses from my time at Groupon — online courses were the most popular ‘product’ category and the courses sold weren’t as good as I hoped.

  1. Spot the opportunity — what is the gap in the market?
    I saw the opportunity to create high quality online courses from my time at Groupon — online courses were the most popular ‘product’ category and the courses sold weren’t as good as I hoped.
  2. Surround yourself with the right people
    I can’t emphasize enough the importance of finding people with complementary skills and having a shared vision and goal that you are all working towards. Teamwork makes the dream work!
  3. Come up with a better solution — think carefully about design and UX
    We differentiated ourselves by focusing on an excellent end-to-end user experience — from bite-sized course lessons to a simple and fun interface to learn with.
  4. Know your audience
    Conduct customer surveys often, analyse the data and keep a watchful eye on customer feedback. Once you understand who your customers are, their motivations and their likes and dislikes, you can better serve their needs and help them achieve their goals.
  5. Know how you will get your solution to your audience — how will you reach their eyeballs?
    It’s essential to not only innovate on product and technology, but also on your customer acquisition channel. I feel like this is often overlooked, and is essential to ensure you keep growing by always finding new ways to reach your audience.

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Mitch Russo

Author of The Invisible Organization — How Ingenious CEOs are Creating Thriving, Virtual Companies & Power Tribes — How Certification Can Explode Your Business