“5 Lessons I Learned When I Created My SAAS”, with Janna Bradley and Mitch Russo

Mitch Russo
Oct 29, 2019 · 8 min read

Speak directly to your customer in a language that resonates with them — Too many SaaS businesses are focused on being transactional and get caught up in feature comparison. Market and sell your product in the context of the benefits to your customer. Avoid tech-speak and jargon and speak to how your product or service will improve their lives.

I had the pleasure of interviewing Janna Bradley. Janna served as vice president and co-founder of TBG Landscape, one of North America’s Top 100 landscaping companies for over 20 years. In 2009, after failing to find software that would help scale the business, she co-founded LMN to develop a proprietary solution. Now fully transitioned from landscape business owner to COO of the industry’s leading business management software for landscapers, Janna is committed to educating the industry and is a frequent speaker at green and snow industry trade shows. For the past 20 years, she has worked alongside organizations like Landscape Ontario Horticultural Trades Association leading a number of initiatives to promote landscaping as a viable career path for women. Her passion for youth sport and the great outdoors led to her co founding the Durham Shredders Mountain Bike Club in 2016, a growing, non-profit where she is able to give back to her community as an active volunteer and director.

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Mitch Russo

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Author of The Invisible Organization — How Ingenious CEOs are Creating Thriving, Virtual Companies & Power Tribes — How Certification Can Explode Your Business

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.