“5 Strategies to Build a Trusted and Beloved Brand”, with Eric Brass and Chaya Weiner

Your relationships are everything. Never sacrifice short term gain at the expense of them.

I had the pleasure of interviewing Eric Brass. Eric is the CEO of Tequila Tromba — Canada’s top premium tequila and one of the top independent brands in the United States. From working in finance to building a premium tequila brand, Eric’s story is about taking risks and creating your own future. With no money or experience — Eric started Tromba out of his backpack, selling his product to bars, bottle by bottle.

Thank you for joining us! Can you tell us a story about what brought you to this specific career path?

I put a lot on the line when I decided to start my own company. I left my job with a good salary, a great culture and people I enjoyed working with. Logically it didn’t make any sense. I had no salary for over 2 years, and there was no certainty of payback. Despite this, I was really happy.

I had a dream to build a premium tequila brand and to beat the odds. I’m a true believer that if you do what you love and build a great brand, the money is secondary and it will follow.