5 Strategies You Need To Run A Very Successful Podcast, With Ali Levine

Yitzi Weiner
Sep 23, 2018 · 8 min read
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I had the pleasure of interviewing Ali Levine — Ali Levine Design, celebrity stylist, fashion expert, social media influencer, TV personality & Bravo’s current show Stripped.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

My cohost Amanda Lauren — blogger & writer for Forbes, A Sweat Life and others, who’s a good friend was always obsessed with podcasting and wanted one of her own.
She got me into listening to podcasts and eventually wanting to create one with her.
It started out as a passionate project and wanting to be able to talk about all different topics and not have to blog about them,
Hence the title
“Things Were too Lazy to Blog About”

Can you share the most interesting story that happened to you since you started your podcast?

Wow, that’s a hard one. I think the fact that I got pregnant during it and so soon into becoming a podcaster and committing to this new baby together, and now I was having a baby.
We thought it would make things harder, but it actually made us as partners and cohosts communicate more, manage more and opened up a whole new world of guests as well we didn’t know we’d tap into.
Another directly related to our podcast would be, before we were even 50 episodes in, we landed in top 100 for ITunes for Beauty and Fashion, and have continued to chart all the way to even #2 in our category!!
It was quite amazing and surprising being there’s so many podcasts, and we continue to use that as inspiration and motivation to ourselves.

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Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Hmm funniest mistake, probably thinking something recorded when it didn’t. It wasn’t funny to us at the same time, as we had to re record and apologize to our guest! But afterwards, we laughed it off and so did our amazing guest who said these things happen and at least we know each other now it’ll be even better, which it was!
We learned that you can’t bank on one system to record and you should always have a backup! Don’t Assume, be prepared!

What do you think makes your podcast stand out? Can you share a story?

I think our podcast stands out for a few reasons:
1) Amanda and I both have different backgrounds and personalities, so we each bring different things to the table and spice it up!
2) I think our chemistry is one of a kind personally, and I think we have a great mix of serious, funny, relatable, crazy and everything in between
3) Our Title of our Podcast, Things Were too Lazy to Blog About
4) We cover so many different topics and make sure our end goal is you take away something from us. You learn something from us or our guest, you are empowered, you get a laugh, you find a new friend in us, you find a new person / guest to follow and be into etc

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I would recommend to always bring it back to your time and investment. If you’re starting to feel exhausted, hit the pause button.
Amanda and I have so many other commitments going on, that we have had to decide some days we will only record one or two episodes because that’s all we can mentally handle. Other times we choose to make a whole day of guests and knock it out!
Follow your gut and listen to your intuition and your body. It’s ok to not be speeding ahead 24/7, it’s ok to grow slowly at times.
Whatever feels right in that moment.
Also on that note, planning! Make sure you plan things out so you don’t feel pulled all over and can make things happen.
Know that it is hard and not easy, and takes time and investment to make things happen.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

We both share the same sentiment about a particular podcaster, which would be Lauryn Evarts blogger and podcaster of the Skinny Confidential.
She was one of our first guests and biggest supports! Along with Kate Casey of A Reality Life, Annabelle Desisto comedian and podcaster, Jaime Kennedy, AJ Benza, and the list goes on. We could name so many people! We’ve had so many amazing friends and family support us as well and constantly share our episodes and listen! It means the world! Ever since we started, I could thank so many people for their support on our podcast, people that want to be on and share us and have us on as well. So thank you thus far!! It’s been incredible!

How have you used your success to bring goodness to the world?

I would like to think we do bring goodness.
We are all about empowering and inspiring and of course having some fun along the way!
We are both positive people, and myself personally in my Brand of Ali Levine Design, I’m all about making people feel good and look good from the inside out with fashion, so now I hope my voice and my podcast does that for others as well! You can listen and feel good.
You can take away something positive or makes you laugh. I love to bring joy to people and help others. I love to connect with people and hear their stories and see how we can empower each other.
That’s been one of the best parts of podcasting for me personally, being able to connect and reach so many people everywhere!

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

I personally have a few quotes that drive me;
“ Faith it’s taking the first steps even when you don’t see the whole staircase”
There have been many times I have been afraid to plunge forward and just do something.
It can be very scary but if you don’t go for it and really try, you’ll never know.
“Live life to the fullest, and focus on the positive” — I always try to apply this to my every day life personally and in business.
Things get hard but I try to stay positive and be uplifting to others besides myself.
I always say “confidence is your best accessory” — and it’s true you need confidence in everything you do, especially in a podcast and booking guests and building your platform.

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What are your “5 Strategies You Need To Run A Very Successful Podcast” Please share a story or example for each.

1. Planning. Podcasting can be very spontaneous at times with guests and ideas, but you have to plan. Plan your episodes, plan your ideas, plan your guests, just plan.
2. Invest. Even if you’re just starting out, you have to be serious about your platform for others to listen and engage with you.
Invest in a good mic. You don’t have to break the bank, especially first starting out but use a good mic as well as a proper recording equipment. We have switched ours several time to continue to achieve better sound as we grow.
3. Content. Continuously produce and create new content. If you want to keep growing and keep building your podcast, keep booking guests, keep reaching out, keep planning your future with your podcast. Don’t focus on just that day and present. Make sure you see the big picture.
4. Guests & Pod Swaps, Networking.
Don’t be afraid to reach out and swap with other podcasters and share their networks and their listeners. The podcast community is amazing and creative and collaborative!
It’s quite special and we love sharing and working with others. It helps you grow and it helps the other podcasters grow too!
5. Help. Don’t be afraid to ask for help.
We reach out to other podcasters for advice, if we discover an issue to rectify it, sometimes we even outsource to really get help.
It helps you grow and it’s necessary if your podcast is going to become a business for you and grow on all different levels.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

Thank you! I would love personally to just help everyone with their clothing choices, their fashion! To give people the confidence they need and lack and truly deserve. I love to make others feel good as I said before, and there’s nothing better than giving that to people with fashion. I hope my little tips and tricks on our podcast help & I’d love to find a way to help everyone out one day. Maybe it’s an app, maybe it’s a clothing line from our podcast!
Something to help make styling a little easier, and empower!

How can our readers follow you on social media?

My social media is @alilevinedesign across the board and alilevine.com
My cohost @amandalauren on Twitter and @itsamandalauren on instagram

This was very inspiring. Thank you so much for joining us!

Thank you for the opportunity and support for our podcast!

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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