5 Things I Wish Someone Told Me Before Becoming a CEO: “Not all money is good money.” with Matt Altman and Chaya Weiner

Chaya Weiner
Aug 19, 2019 · 13 min read

Not all money is good money. This is an important aspect in all stages of a business. Just because an investor or financial institution is willing to invest in your company doesn’t mean you should take it. Alignment in the business, and in people are important factors to look at.

I had the pleasure of interviewing Matt Altman, Co-Founder and CEO of Sportiqe. As co-founder and CEO of Sportiqe, Matt Altman is a Phoenix native who spent more than a decade as the director of merchandise for the NBA’s Phoenix Suns, MLB’s Arizona Diamondbacks and NHL’s Arizona Coyotes where he oversaw all retail operations including buying, sourcing, designing, product development, inventory, sales and logistics for Talking Stick Arena and Chase Field. In 2006, Altman co-founded Sportiqe, a global, lifestyle apparel company, that is committed to delivering elevated basics using high-quality fabrics, innovative designs and on-trend fit that not only look and feel good, but provide superior comfort no matter the occasion. Sportiqe quickly became a household name amongst some of the most recognizable brands, athletes and celebrities in the world after landing a licensing deal with the NBA early on and being amongst the first apparel companies to bridge the gap between the sports fan and fashion world. To date, Sportiqe collaborates with global leaders like the NBA, Nintendo, Peloton, Rock N Roll Hall of Fame, Warner Bros. and the Dave Matthews Band, to name a few. Sportiqe has outfitted more than four-million people around the world since its inception. Altman has a lifelong passion for helping people — supporting them to live their dreams and be the best version of themselves. He serves on the board of The Prem Rawat Foundation, which addresses the fundamental human needs of food, water and peace. He is a member of Entrepreneur’s Organization (EO) and serves on the board of the Arizona Chapter. Altman holds a bachelor’s degree in accounting and business from the University of Arizona. In his personal life, he enjoys spending time with his wife and daughter as well as practicing yoga, skiing, travelling and living his life with the goal of always learning.


Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Chaya Weiner

Written by

Director of branding & photography at Authority Magazine’s Thought Leader Incubator, helping leaders establish a brand as a trusted authority in their field

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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