“5 things I wish someone told me before I became a CEO” with Bonnie Crater

An Interview with Phil La Duke

Make your first customers successful ambassadors of your offering. This only makes sense. If your first customers are delighted with your offerings, it makes the next customers much easier to acquire.

As a part of our series about powerful women, I had the pleasure of interviewing Bonnie Crater. Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal, in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” and in 2016 Diversity Journal honored her as one of the “Women Worth Watching.” Bonnie holds a B.A. in biology from Princeton University.