“5 Things I Wish Someone Told Me Before I Became CEO of Sea Tow Services International” With Captain Joseph Frohnhoefer III

Carly Martinetti
Authority Magazine
Published in
8 min readNov 3, 2019

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…Over the years, basic courtesy seems to have declined in recreational boating. When I was growing up on the water, everyone used to wave to one another. It was a simple way to say hello and show to your fellow boaters that you have a friend out here. Plus, people are happier when someone returns the friendly gesture. These days, every time I wave to someone, maybe half wave back. People need to start waving to each other and help bring common courtesy back to boating and daily life.

I had the pleasure to interview Captain Joseph Frohnhoefer III. It’s said that the best captains start as a deckhand. Captain Frohnhoefer is the second-generation Chief Executive Officer of Sea Tow Services International, Inc. Sea Tow was founded in 1983 by his father and has since evolved into a thriving franchise network of almost one hundred locations. Joseph assumed the role of CEO in 2015 and has since helped enhance the vision and

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Carly Martinetti
Authority Magazine

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.