5 Things I Wish Someone Told Me Before I Became CEO of AdQuick, with Matt O’Connor

Go bigger than you think you can earlier: At the beginning of the start-up, I think the team lacked the confidence to approach the largest buyers or media owners in the space for fear that our product wasn’t good enough or based on an assumption that they would have a great solution. As we’ve grown and simply become better at our business, we’ve realized our solution would have been a good fit for both. Worst case scenario, you learn what you’re lacking and then you can prioritize. If you don’t push the conversations, you stay in the cave of ignorance, which is the worst place to be.

I had the pleasure to interview Matt O’Connor. Matt is the CEO and co-founder of AdQuick, the first platform to allow marketers and agencies to complete the entire process of planning; buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the U.S. Prior to AdQuick, Matt worked as a Senior Program Manager with…