“5 Things I Wish Someone Told Me Before I Became the CEO of Edible Brands”, With Tariq Farid

Carly Martinetti
Authority Magazine
Published in
11 min readAug 29, 2019

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Remember that every major success story had to start somewhere — As Edible Arrangements began evolving from a small local business to a larger chain, I was really intimidated at the thought of my little brand potentially becoming a household name. When you are a small business owner, you are in awe of the big brands that everyone recognizes. I’d drive by a Walgreens or a Burger King and dream about having a brand presence like that, but small business is about being realistic; taking a dollar and turning it into two. What I failed to realize, and what other people often fail to realize, is that these mega-organizations started small as well; they didn’t just become global sensations overnight. It’s important for a CEO to be the visionary that believes in the potential an organization has to reach…

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Carly Martinetti
Authority Magazine

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.