“5 things we must do to inspire the next generation about sustainability and the environment” With Ryan Mizzen

Penny Bauder
Oct 20, 2019 · 10 min read
Ryan Mizzen with Greta Thunberg, October 2018

As Greta Thunberg said, “Change is coming, whether you like it or not.” Public attitudes are slowly turning towards more environmentally friendly choices. So as a business you can either be at the head of the pack making this ethical transition, or you can lag behind and stand the risk of losing revenue. A lot of companies have attempted to use greenwashing to show customers that they care, while changing few things that actually matter. These days companies are called out for making these false claims. On the flip side, Ben&Jerrys, Lush and Patagonia were just a few of the companies that supported the global climate strikes. In doing so, they received widespread media coverage and built great PR for their brand. So instead of talking about change, be the change.

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Penny Bauder

Written by

Environmental scientist-turned-entrepreneur, Founder of Green Kid Crafts

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.