“5 Things We Need To Do To Close The Gender Wage Gap”, with Ayla Peacock and Candice Georgiadis

Candice Georgiadis
Nov 18 · 9 min read

Paid family leave. It is crazy to me that the United States is still the only industrialized nation without paid maternity leave. The craziest part, there is so much research outlining how paid leave supports our economy. If we factor the cost of hiring when someone quits and the amount of money people spend on their children, we’ve got boom not bust! We can’t penalize women for being the gender who makes babies. In 2018,the New York Times reported, each child a woman has chops 4 percent off of her hourly wages.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Ayla Peacock, Director of Digital Strategy at Spire Digital in Denver, CO. A Creative Writing major turned SEO expert, Ayla’s path to marketing was built from very real experience helping enterprise B2B companies kickstart content strategy, demand gen, and marketing automation initiatives, with a keen focus on driving profitable revenue “Fluffy marketing statistics about awareness or impressions don’t float my boat; let’s get to the good stuff,” she says. “When I have my way, there are no long meetings about button placement, headline text, or page structure. We have A/B tests, Google Analytics, and clickmaps to answer these questions…faster and with less drama.” Originally from Cleveland, Ayla is unapologetic in a crusade to convince real Denver natives she’s one of them. Her weekends are spent skiing or hiking with 2 poorly behaved rescue dogs. She also serves on the board of Together Digital (fka Women In Digital) as Speaker Chair. Ayla has lived in rural China, southern France, and on a boat in the Caribbean. Needless to say, these experiences have changed the way she does most things, including her job.


Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Candice Georgiadis

Written by

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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