“5 Things You Should Do To Become a Thought Leader In Your Industry” With Paige Arnof-Fenn

Activities like speaking at a conference, writing articles, building your following on social media all contribute increasing your awareness with potential customers and building your credibility with a larger community. By putting yourself out there you become easier to find via search and then when people google you before a meeting or call many links pop up showcasing you as an expert so by the time you actually connect they have been presold on your talents and skills. I find it helps shorten the sales cycle.

As part of our series about the five things you should do to become a thought leader in your industry, I had the pleasure to interview Paige Arnof-Fenn. Paige is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. She is a popular…