5 Things You Should Do To Become a Thought Leader In Your Industry, With The Knot VP, Julie Mead

Always be curious. Ask a ton of questions. Look for patterns in the answers. And make sure you watch as much as you listen. Whenever I have a chance to talk to a wedding pro, I ask them what they’re excited about, what keeps them up at night, and what we can be doing better. I bring their answers to meetings with colleagues every day. There is a great example outlined in the book Customers Included, by Phil Terry and Mark Hurst, about how the OXO measuring cup was invented. In a test lab, designers observed people bending over to see the markings on conventional measuring cups at eye level. This resulted in error and discomfort. So they made a new version that allows you to see the measurement markings from above as you pour, without having to bend or lift the cup to eye level. Note that no one…