“5 Ways To Create a Wow! Customer Experience” With Mark McCullough of Gebrüder Weiss

Make your employees feel appreciated. Do whatever it takes to make your employees feel appreciated and enjoy their job. They will extend that appreciation to your clients every time they are in contact with them. If you have miserable employees, your clients will also feel and know that. It is nearly impossible to be an advocate for service excellence if you’re not happy in your job.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Mark McCullough. A seasoned professional in solution-based logistics practices, Mark leads the U.S. offices for Gebrüder Weiss as CEO and spearheads its efforts to expand market share in the United States. Mark has more than 20 years of experience in international logistics and a track record for leading growth while improving outcomes throughout his career. A native of Northwest Ohio, Mark began his logistics career in Johannesburg, South Africa in 1995. He returned to the US in 1998 when he relocated to Chicago, where he still calls…