5 Ways To Create a Wow! Customer Experience, With May Habib of Qordoba

Kristin Marquet
Authority Magazine
Published in
8 min readFeb 14, 2020

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Know your top 2–3 business outcomes that your product can really change for a customer. They may be obvious or you may discover them as time goes on. For example, our product helps customers write clearer and more consistent content with AI. By talking to a customer, we found that they had actually lost a double-digit million federal contract because some of their content was unclear. Being able to put revenue dollars around the problem you’re solving is so important to customers.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing May Habib. May is the co-founder and CEO of Qordoba, an AI writing assistant for businesses. The tool helps everyone at a company write using the approved style, terminology, and brand voice. May graduated from Harvard and is an expert in the fields of natural language processing, machine learning, and next-gen content management technology.

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.