“5 Ways Your Local Business Can Leverage Free Publicity To Grow” with Caren Begun & Kage Spatz
It is all about the target audience and the channels they use to receive information, and understanding the end user, even down to their specific title in an organization.
Welcome to another installment of our Local PR Strategy Series, where we get to learn directly from top industry experts about how you can leverage media attention to grow your local business.
I’m your host, Kage Spatz — here to help Local Business Owners, Consultants, & Service Providers extract max value from every hour and marketing dollar invested to serve more customers in 2022.
When or if you’re ready to invest time or money into growing your business this year, you’ll notice right away that hitting your goals will involve several different marketing strategies working together. Today we are here to discuss one of those strategies: Public Relations.
Before jumping to the conclusion that this strategy is too expensive, what if you could learn how to earn some local media attention for free? Would you invest a little time to gain some valuable exposure for your business?
