6 Essential Strategies To Outpace Your Competition
The world has changed. New Rules. Here are six essential strategies to outpace your competition
Pick a platform and dominate it
Pick a platform and dominate it. Whether it’s travel photography on Instagram, threaded discussions on Twitter or memes on Facebook, create a clear personal brand on a platform that shows off your creative and marketing skills. Make sure it’s a subject that you’re personally interested in since it will be attached to your personal brand.
Always be reading books, listening to podcasts or going to cool talks
Learn more. Always be reading books, listening to podcasts or going to cool talks (and then share them). This will make you look not only like a thought leader in your industry (and helps you make more connections) but a thoughtful leader, too.
Agree to interviews and podcasts
Agree to interviews and podcasts. Always agree to (good) press and podcasts — while this feels like extra work, it will pay off if and when you’re featured on larger publications (like this one). Not only can more of your potential clients, customers or collaborators find you. If no one is asking you, go out and find the press outlets and podcasts that you’d like to be featured on and start asking. Even if it might not work out for one particular article that a writer is working on, it may work out for the next.”
Place your brand in unexpected but contextually relevant locations
Stand out in the crowd. Place your brand in unexpected but contextually relevant locations across the digital landscape. Find authentic opportunities to help consumers view your brand differently and surprise them by rising above the noise.
You can’t succeed if your marketing efforts aren’t entirely mobile-first
Mobile Everything. While it might seem obvious, the digital world is now the mobile world and you can’t succeed if your marketing efforts aren’t entirely mobile-first. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%), and even higher among audiences under age 35, so you must ensure that everything is mobile.
Content is KEY
Content is KEY. With the internet and somewhat questionable platform algorithms, your audience’s attention span is getting smaller and smaller, so pushing out content on a regular basis is extremely important to stay relevant and keep people’s attention.
