“A leader knows how to balance honey and fire, and use both to her advantage”, With Adelheid Waumboldt

Yitzi Weiner
Sep 26, 2018 · 8 min read
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My advice to other female leaders is to navigate intelligently through the hand you are dealt. Being a woman in a power position is an interesting thing — no matter what your “title” is, people will think they can speak to you a certain way, or be overly familiar, some even think that raising their voice is acceptable. A leader doesn’t flinch. A leader doesn’t lose her temper often. A leader knows how to balance honey and fire, and use both to her advantage. Stay organized, stay smiling, and listen to everything — even when you may think you are speaking with someone who doesn’t have a lot to offer, the best question you can ask yourself is, “What are they doing RIGHT?” Whatever that is, use it. Combine it with everything else you know. And above all — never cry in public.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

My career path is only specific in that I know how to monetize good ideas. Aside from this, my business expands into a vast array of sectors always in the pursuit of helping other people and entities to attain their goals. We manage artists, musicians, and entrepreneurs. At ISET Agency, along with Rachel Dares PR, we strategize, brand, develop, position, connect, fund, publicize, produce, market, and distribute according to the needs of our clients. This particular path, of helping people and businesses reach the echelons of success, is all at once specific, and not.

Can you share the most interesting story that happened to you since you began leading your company?

I have plenty of interesting stories. In the last two weeks alone I have confronted armed assailants, created an entire rebranding strategy, connected a government to a specific well known entertainment group, appeared in court, reworked television programming, signed high-profile sports-casting content, partnered with a 10,000 piece Italy-based contemporary collection, and eaten a fair share of lobster in the name of serving my clients — all alongside my partner in dime, Rachel Dares, of Rachel Dares PR and our incredible team. You should pre-order our book.

Are you working on any exciting new projects now? How do you think that will help people?

I am working on many exciting projects. Rachel Dares and I have recently conceived and began developing the “How to Be Smooth” campaign with 2x Grammy award winner, Jerry Bell, which will encompass a TV show, book, and tour. Additionally, an incredible artist we work with, Nova Gholar has released the album “The Preacher’s Kid,” which everyone with ears should listen to. As VP of Business Development for the D2D TV Network, we are working on Ron “the American Dream” Johnson’s upcoming boxing match on October 20th in Las Vegas at the Westgate Hotel while simultaneously seeking a vast array of new content. We have also begun endeavors to partner with a group working with the LA City Council to develop container housing for the homeless. My passion project is a mystic newspaper entitled, “The All Seeing Eye Newspaper,” which I am seeking contributors for. We delight the eyes and ears, give to the needy, and seek to make the world a better place in all that we do.

What advice would you give to other female leaders to help their team to thrive?

My advice to other female leaders is to navigate intelligently through the hand you are dealt. Being a woman in a power position is an interesting thing — no matter what your “title” is, people will think they can speak to you a certain way, or be overly familiar, some even think that raising their voice is acceptable. A leader doesn’t flinch. A leader doesn’t lose her temper often. A leader knows how to balance honey and fire, and use both to her advantage. Stay organized, stay smiling, and listen to everything — even when you may think you are speaking with someone who doesn’t have a lot to offer, the best question you can ask yourself is, “What are they doing RIGHT?” Whatever that is, use it. Combine it with everything else you know. And above all — never cry in public.

What advice would you give to other female leaders about the best way to manage a large team?

The best way to manage a large team is to organize your people into specific departments and appoint leaders. Pick leaders who are not lazy or addicted to vices, and who have something to prove. Never choose a gossip king/queen as a leader.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Clearly — I have a great public relations director who you will hear me talk about in every interview over and over. Rachel Dares and I are like-minded women with a shared destiny. Any business or personality on this earth in the modern world who wants to succeed needs a great PR director. I suggest you use mine, if she will have you.

How have you used your success to bring goodness to the world?

I try to bring goodness to the world every time an opportunity presents itself. In general I am a God-fearing and deeply philosophical woman who tries to do “the right thing” even when it hurts, even when it brings upon judgement, and even when others disagree. Living my life in this way, of course I use my business and endeavors to contribute to the betterment of the world. That said, there is a long way to go, and I have big plans for every stage of commercial growth to implement new strategies in eradicating poverty, improving education, and helping veterans, women and children throughout the world.

Here are my “5 Leadership Lessons” from a Fearless Single Mom:

Making excuses is the equivalent of submitting to failure. If you are willing to excuse yourself, you are willing to fail.

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Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

A lesson from the sanskrit book translated into English, “Friendly Advice by Narayana” written in 600 BC:

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them…

Hi, Neil Portinow, it’s me, Adelheid — let’s do lunch.

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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