Adam Bohbot and David Benayoun of Ana Luisa: 5 Things You Need To Create a Highly Successful Career In The Fashion Industry

Adam Bohbot — Resilience. Brands are not tech start-ups, they need some time to emerge, and it takes time to build trust from your audience.

David Benyamoun — Headless is the future. We believe that top-down communication and storytelling is something of the past, that brands will have to accept and support this. Thousands of people share their story about how they discovered Ana Luisa and love their products on social media, and we encourage them to share their thoughts and feelings openly.

As part of our series about the 5 things you need to succeed in the fashion industry, I had the pleasure of interviewing Adam Bohbot and David Benyamoun.

David Benayoun, 31, and Adam Bohbot, 29, Chief Executive Officer and Chief Marketing Officer, respectively, are also the Co-Founders of Ana Luisa, the carbon neutral online fashion jewelry brand formed in 2018 in Brooklyn, NY.