Alex Zekoff Of Thoughtful: 5 Things I Wish Someone Told Me Before I Became A Founder

An Interview With Ben Ari

Trust your gut. Data is important, but intuition is more powerful. I have learned over decades now to trust my gut feeling and to use that feeling to be more skeptical in certain areas where I was overly optimistic, and vice versa.

As part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing Alex Zekoff.

Alex Zekoff is the CEO and co-founder of Thoughtful, an automation-as-a-service platform whose mission is to enable all organizations to free their workforce of time-consuming processes. Thoughtful creates and manages automated digital workers that supercharge the operations of their customers across all major business functions including revenue cycle, finance, legal, HR, IT, and beyond. As CEO, his responsibilities include leading the revenue team, helping build a superior go-to-market and growth engine.

Alex started his career in technology consulting at a large multinational aerospace and defense company in 2009. He helped the company develop their…