Alexandra Watson of Wickfreecandles: “5 Things You Need To Create A WOW! Customer Experience”

Customer appreciation isn’t just a word from the board room — it’s an action, an event, and a celebration.

We need to appreciate that our customers are our business. We need to appreciate their loyalty, their feedback, and their passion for what we do or sell. We need them to KNOW we appreciate them choosing our products and services over others.

Personally when my customer has a birthday they get a card ‘SCENT’ with love and a scent circle of their favourite fragrance.

Twice a year I host a customer appreciation event. I have them over to my home to enjoy great food, hand out a free goodie bag, and let them trial our new products and fragrances.

It’s not about selling to them but rewarding them with little thank you. They get a chance…